. . .

About me

John Koay is best known for hot fiery explosions made from hot & spicy chicken, popping up on our competitor's doorsteps with a pizza store, edible nail polishes that tasted like fried chicken, making a digital BFF that helped you train for a marathon, designing a series of exclusive trading cards that got sneaker fans literally fighting for them...

With over 20 years of experience that started from New Zealand, Australia and now Hong Kong, he has worked at some of the world's most awarded and effective agencies across the region.
He has transformed brands with creative impact and business growth such as KFC, Pizza Hut, Nike, Toyota, Panasonic, Telecom New Zealand, Air New Zealand, Qantas, Westpac Bank, Nestle brands, Kelloggs brands, New South Wales Government, Johnson & Johnson and Heineken and more. He also builds bespoke teams for clients, bringing integration across the different agency offerings.
His work has been awarded at every global, regional and local shows with multiple golds including Cannes Lions, D&AD, The One Show, Clio Awards, ADC, Asia Spikes, Adfest, AWARD, Effies, New York Festivals, London International Awards, Axis Awards, The Webby Awards, Kam Fan and AMES. He has also been invited to judge at several award shows, most recently at Cannes Lions, One Show Asia, New York Festivals, AWARD.

In 2021 he was named The One Show's 2nd most awarded Executive Creative Director across APAC and placed Ogilvy Hong Kong at number 1 position in China. In 2018 he was ranked 4th most awarded Creative Director in the world and also propelled Ogilvy Hong Kong to 8th most globally awarded agency in The Big Won rankings '18. His KFC Hot & Spicy campaign won the most gold Cannes Lions in history in Hong Kong and it was also the 3rd most globally awarded campaign in the world that year.

In his personal life he enjoys travelling, eating more than he should, and is ranked at the bottom when it comes to cooking, remembering passwords and finding his keys.

See full profile details

John Koay Follows

D&AD

United Kingdom

Follow

View profile
Ogilvy & Mather Group HK

Hong Kong

Follow

View profile
Go Sohara

Executive Creative Director, J. Walter Thompson Japan

Japan

Connect

View profile
Juliana Paracencio

Global Executive Creative Director, VML

United Kingdom

Connect

View profile
Alexandra Schott

Marketing Director

United Kingdom

Connect

View profile
Emma De La Fosse

Chief Creative Officer, Digitas

United Kingdom

Connect

View profile
Brian Cooper

Chief Creative Officer, Aesop

United Kingdom

Connect

View profile
Ari Weiss

Chief Creative Officer, DDB

United States

Connect

View profile
David Nobay

Chairman/Founder, Marcel Sydney

Australia

Connect

View profile
Pete Case

Chief Creative Officer, Ogilvy South Africa

South Africa

Connect

View profile
84

Daniel Bonner

Global Chief Creative Officer, Wunderman Thompson

United Kingdom

Connect

View profile
Toby Talbot

Chief Creative Officer

New Zealand

Connect

View profile
Creativepool

United Kingdom

Follow

View profile
Eric Cruz

Executive Creative Director, Sphere Studios

United States

Connect

View profile
Greg Quinton

CCO, superunion

United Kingdom

Connect

View profile
Annette King

CEO, Publicis Groupe UK

United Kingdom

Connect

View profile
Ted Lim

Regional CCO, Denstu Aegis Network APAC

India

Connect

View profile
Liza Kirsh

Vice President, Marketing, Adweek

United States

Connect

View profile
Peter Bosilkovski

CEO, Leo Burnett Sydney

Australia

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.