Liza Kalikow Kirsh joined Adweek in 2013 to help fuel the brand's growth and expansion, overseeing marketing and brand strategy. She leads the creative and design department supporting Sales and Marketing teams, overseeing the company's event activations, PR & communications efforts. Before joining Adweek, Liza was Director of Marketing at iHeartMedia, where she lead & developed integrated marketing solutions for global client network, utilizing both OOH & digital radio platforms. Prior, Mrs. Kirsh spent six years at HBO in product marketing, creating and managing multi-platform campaigns for marquee content & programming franchises across HBO's product suite. Kirsh also participated in the global launch strategy for HBO GO with Verizon and AT&T. She proudly volunteers for NYU's Langone Comprehensive Epilepsy Center for the FreshFACES charity. She is an avid restaurant recommender and supporter of Wisconsin & Philadelphia sports year round. She lives in NYC with her husband, Ross.