Digital Marketing Manager - 12 month FTC
Job
Why join us:
Joining Sainsbury's as a Digital Marketing Manager - Display & Social offers an exciting opportunity to be part of a leading multi-channel retailer with a strong focus on digital innovation. As part of the Display and Social Media team, you will play a pivotal role in shaping and delivering our digital programmatic media strategies and campaigns. With a customer-centric approach, we prioritise transparency, efficacy, and cutting-edge technology to create a superior media ecosystem.
You will have the chance to collaborate with external partners, leverage advanced advertising technology, and utilise valuable customer data to drive impactful results. This role provides a platform for continuous growth and development, as you lead a team, optimise campaigns, and contribute to our industry thought leadership. Join us and be part of our dynamic team that thrives on innovative solutions and delivers exceptional customer experiences.
What you'll do:
As a Digital Marketing Manager - Display & Social for Sainsbury's and Nectar, you will play a vital role in leading the planning, activation, and optimisation of our display, programmatic, paid social, organic social, and influencer efforts. Your focus will be on developing and executing a robust strategy to implement an attribution model for biddable media, continually auditing and establishing programme and channel measurement KPIs, and seeking out innovative partners and publishers to drive media buying innovation. You will manage the display and social team, promote data-driven analysis and insights to improve campaign effectiveness, and develop beneficial media partner relationships.
Additionally, you will work closely with brand and design teams to establish creative development plans, collaborate with trading and merchandising managers for promotional campaigns, and oversee your marketing budget while aiming to improve ROI across channels. Overall, your expertise in digital media planning and buying, data literacy, and leadership skills will contribute to the success and growth of our digital marketing initiatives.
Who you are:
As a Digital Marketing Manager - Display & Social for Sainsbury's, you are a results-driven and innovative professional with a deep understanding of the digital media landscape. With your extensive experience in architecting and scaling a display and social ecosystem, you possess the technical knowledge and capability to present solutions to both technical and non-technical stakeholders. Your expertise in deploying, monitoring, and optimising media buys, coupled with your data literacy and understanding of cross-channel measurement, drives the success and effectiveness of our digital marketing campaigns.
As a strategic thinker, strong leader, and effective communicator, you are able to collaborate with internal teams, external partners, and agencies to create impactful marketing strategies that align with business objectives. Your focus on delivering superior media efficacy, complete transparency, and measurable results showcases your ability to drive customer acquisition and enhance the customer experience.
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