Social Media Manager (Midweight-Senior)

Account: Global beverages brand

Role Mission:

Working in partnership with our client, the Social Media Manager will be working with a range of global-level client teams. We work within a hybrid set-up, which includes being present at client site 1-2 times per week. You will have the opportunity to work on a range of brands - from well-known category leaders to disruptive newcomers - across a range of audiences and areas of culture. The role will be varied, challenging and interesting, and you will have the opportunity to work alongside marketers at the top of their game, and our talented in-house team of social experts. 

As a Social Media Manager, you will be expected to drive best practice and innovation in our social content across Meta, Pinterest, YouTube, Twitter/X and Snapchat. You will bring a social-first perspective to integrated campaigns and our conversations with media partners, helping to ensure global ATL and social content is aligned to local brand and business priorities. You should be passionate about building insight-driven content calendars, analysing the effectiveness of our social content, supporting local teams in ensuring their social activity aligns with best practice and providing suggestions for optimisation. You are expected to be a seasoned expert in content management tools and social listening (Sprinklr), owning ways of working with the client’s paid media agencies and leading campaign strategies.

About The Team You Will Be Joining:

Reporting into the Strategy Lead.

What You Will Be Doing In Your Role:

• Work closely with the paid media, ATL and influencer agencies to ensure best-quality output for organic and paid social media executions from a content perspective.
• Develop social and campaign strategies (across organic and paid), always ensuring output aligns to brand purpose and business objectives.
• Create monthly content plans, based on audience insights, local market C&E activations, global content creation and cultural opportunities. 
• Manage the implementation of these strategies in terms of content calendars, championing a test-and-learn approach and ensuring content is genuinely optimised for channels.
• In close-partnership with the Strategy lead, work fluidly in cross agency teams to bring a social-first perspective to integrated campaign planning.
• Analyse the effectiveness of the social content we create in innovative ways and provide ongoing solutions for how to optimise it in cost-efficient ways.
• Proactively stay on top of priority platform innovation and help keep the rest of the studio team well-informed about relevant trends and their impact on our social strategies.
• Proactively seek out relevant cultural trends and best-in-class social practice.
• Establish effective ‘ways of working’ with your local market team, ensuring all incoming briefs are triaged and well-understood.
• Develop and execute plans to boost posts to priority audiences, and use learnings to further optimise activity.
• Work in close partnership with the Community Managers and another SMM, who are responsible for moderating, posting and reporting on the core brands’ social channels.

What Skills Will Help You Be Successful:

• In-depth understanding of organic and paid social media and the role of influencers.
• Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships.
• Be a data-driven, strategic thinker.
• The ability to manage client expectations when delivering projects.
• Entrepreneurial and proactive in approach and attitude.
• The ability to proactively spot opportunities to create content and help clients achieve their business ambitions.
• Successful implementation of content measurement and testing.
• Excellent written communication skills, and the ability to develop the voice of the brand within it.
• Professional and works well under pressure, retaining confidence of the client.
• A thirst for constantly discovering new digital trends and popular culture.
• Seasoned user of social media management tools.