Brand Manager, Live Service

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role: Brand Manager, Liver Services:

Sony Interactive Entertainment is looking to hire a Brand Manager to support our games developed by PlayStation Studios. Reporting directly into the Senior Brand, Manager in the 1st party games team, this role will work closely with a team of global marketers and partner with development studios to craft and implement the brand and global go-to-market marketing strategy for several high-profile game titles.

What you'll be doing:

Marketing and Brand Strategy:

• Support the development of the global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Drive global cross-functional teams, responsible for pulling together well-rounded global business results for their portfolio.
• Accountable for the success of the global marketing campaign.
• Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
• Continued review and optimisation of our brands to ensure the longevity and creative evolution of our live service titles.
• Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.

Studio Partnerships:

• Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.

Budget Management:

• Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
• Handle global marketing budget for portfolio of titles.

What we're looking for:

• Understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• You will have broad experience and understanding of all facets of the marketing subject area including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Good understanding of the full live services marketing funnel, including acquisition, retention, and monetization,.
• Experience with digital product offerings on mobile and PC platforms, a plus.
• Extensive knowledge of and a passion for video games is a huge plus.

Related Experience/education:

• Proven years of brand and product marketing.
• Bachelors degree or equivalent (MBA a plus)

Benefits:

• Discretionary bonus opportunity
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym/Gym Allowance
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers
• Flexible/Hybrid working (FlexModes)

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.