. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Elias Scheideler

Motion Graphics

Germany

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Ulrike Rausch

Type Designer, LiebeFonts

Germany

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Fish Rabbit

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Daniel Ellwood

Creative Director, Ellwood Designs Ltd.

Germany

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Marie Guyodo

Freelance Trend/Product/Textile Designer, COSMOGRAPHIES

Germany

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Visual Designer, Blikke

Germany

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Chris Walkman

Illustrator & Motion Designer, Freelance

Germany

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Tom Green

Brand Design Intern, Edenspiekermann

Germany

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Anna-Maria Metodieva

Content Management/SEO

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Anna Jarocka

Digital Illustrator, Anna Jarocka Film & Design

Germany

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Pedro Hernández

Senior Design Manager, phcdesign

Germany

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Illustrator

Germany

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Illustrator, freelancer

Germany

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Photographer, Freelance

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Illustrator

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Global Social Media Manager, Zalando SE

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Kevin Rivas

Designer, Freelance

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Mara Grigoriu

Jewellery Designer, Archived Prototypes

Portugal

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Weronika Wolska

Illustrator & Designer, Weronika Wolska

Germany

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Eve Gardiner Black

Interiors Trend Lead | Creative Consultant | Knit

United Kingdom

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