. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Kingsley Uzondu

Film Maker, slate 11 Films

United Kingdom

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Christian Negus

Editor / Animator, Freelance

United Kingdom

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Thomas Hogben

Filmmaker, Freelance

United Kingdom

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Amelia Sillat

Film Maker, Amanita Productions

United Kingdom

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Jan Pelech

Director of Photography

Poland

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Carl Rasmussen

Director of Photography, Carl Rasmussen AB

Sweden

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Rob Moore

Director of Photography, freelance

United Kingdom

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Malcolm Hadley

Director of Photography, Blinkink

United Kingdom

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Robert Ford

Director of Photography

United Kingdom

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Muaz Iqbal

Director of Photography, For Hire

United Arab Emirates

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Archie Short

Director of Photography

United Kingdom

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Nathan Walton

Director of Photography

United Kingdom

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Josh Wilson

Director of Photography

United Kingdom

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Mac Kenny

Director of Photography, CamCrew.TV

United Kingdom

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Matthew Douglas

Director of Photography

United Kingdom

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Anna Clark

Director of Photography

United Kingdom

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Harry

Director of Photography

United Kingdom

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AlBaraa Haddad

Director of Photography

Turkey

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Suresh Kara

Director of Photography, DocuMovie

United Kingdom

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Gavin Williams

Director of Photography

United Kingdom

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