. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Jamiu Abdulfatai

UIUX Design, ITSS

United Kingdom

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Petar Petrov

Digital Market Content & Media Strategy Specialist

United Kingdom

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Zen Powell

Creative

United Kingdom

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Francisco Centofanti

Illustrator

United Kingdom

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Phillipa Williams

Illustrator, Venia Illustration

United Kingdom

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Jonathan Ball

Illustrator

United Kingdom

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Marcus Maguire

Illustrator

United Kingdom

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Rob Taylor

Illustrator

United Kingdom

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Hendrik Gericke

Illustrator, Flying Dutchman Art Services

Australia

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Scott Lea White

Illustrator

United Kingdom

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Minerva

Art Director // Illustrator, Freelance

United Kingdom

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3

Yulong Lli

Illustrator, closer&closer

United Kingdom

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Claire

Freelance Director & Animator, Freelance

United Kingdom

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Lee Caller

Freelance 3D Animator

United Kingdom

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Mikey Dowdle

Freelance Designer/Animator

United Kingdom

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Elle Siswoyo

Fashion Design/textile print design/graphic design, Elle

Indonesia

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22

Hasmik Mkhchyan

Art Director, Triada Studio

Armenia

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Martinsalex Studio

Art Director, digital.martins_

Brazil

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Max Apilen

Ukraine

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Olena

Illustrator

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