. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Kelly Collins

Freelance Creative

United Kingdom

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Content creator and Photographer

United Kingdom

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CapCut video editor, Freelanceer

Pakistan

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Marco Worsham

Creative Director, babytorpedo

United States

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Illustrator

United Kingdom

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United Kingdom

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Leigh Ann De Gouveia

Senior Brand & Visual Graphic Designer, Hello Design

South Africa

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Interior Stylist, VM Stylist

United Kingdom

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Illustrator

Dominican Republic

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Lissette Guzmán

Chief Creative Officer, McCann Santo Domingo

Dominican Republic

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Ananya Gupta

Footwear Designer, -

India

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Graphic Designer

United Kingdom

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Graphic Designer

United Kingdom

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Jordan Wright

graphic designer, freelance

United Kingdom

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Graphic Designer, Eilleen Studio Design

United Kingdom

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Film Director, Rebolucion

Argentina

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The CX Collection

Ireland

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Gaming Artist

United Kingdom

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Stills Photographer

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Graphic/Web Designer, Elkoko

Spain

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