. . .

About me

Quick update as of March 31st, 2021. I'm back in full-time work and no longer available for freelance roles (at least until I pass the probation period). w00t and yay! And just days before the nightmare of IR35 kicks in.

I believe curiosity is a writer's fuel.

So, I ask questions that help brands define themselves, their values and their products.

I ask questions about audiences. (I've even found whole new audiences for brands.)

I ask questions about ambitions and strategies.

I ask how technology can best serve the customer experience.

I ask questions that help uncover propositions and inspire ideas.

I've asked questions for brands in FinTech, healthcare, technology, charity, leisure and more.

I've asked questions that have helped me write headlines, taglines, websites, emails, scripts, brochures, mailings, press ads, social posts, articles and tone of voice guides.

The more I ask, the more I discover how language can help a brand.

So why not ask what I can do for you

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm

LocationLondon: United Kingdom

Working locationsLondon: United Kingdom, Leeds: United Kingdom, Greater Manchester

Skill LevelSenior, Director

Tagged Job TitlesCopywriter, Creative Director

Recommendations

Currently No Recommendations

Skills

Advertising, Copywriting, Creative Direction, Digital Marketing, Direct Mail, Strategy Planning

Sector Experience

I refuse to be categorised

Clients

Blue Hive, DIGITAS, Digitas Health, Draftfcb, Grey, OgilvyOne, Stereo Creative, Syzygy, TBWA, Woolley Pau

Awards

BDMA Gold, Cannes Lions, DMA Gold, International Automotive Advertising Awards, International Marketing and Advertising Awards, John Caples

CV / Resume

Iain's CV/Resume

Activity

Connections57 Followers396 Following73

Likes8

Creativepool member since 8 August 2013

Work
Articles
Achievements
Activity

Iain's work

England's Real Passion

Environment Agency Recruitment

Teva Easi-Breathe awareness print campaign

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