About me

Quick update as of March 31st, 2021. I'm back in full-time work and no longer available for freelance roles (at least until I pass the probation period). w00t and yay! And just days before the nightmare of IR35 kicks in.

I believe curiosity is a writer's fuel.

So, I ask questions that help brands define themselves, their values and their products.

I ask questions about audiences. (I've even found whole new audiences for brands.)

I ask questions about ambitions and strategies.

I ask how technology can best serve the customer experience.

I ask questions that help uncover propositions and inspire ideas.

I've asked questions for brands in FinTech, healthcare, technology, charity, leisure and more.

I've asked questions that have helped me write headlines, taglines, websites, emails, scripts, brochures, mailings, press ads, social posts, articles and tone of voice guides.

The more I ask, the more I discover how language can help a brand.

So why not ask what I can do for you

Work
Articles
Achievements
Activity

Iain's work

Multiple Sclerosis Pitch Campaign

The Never Loading Web Page

Beyond the Screen

The Phobics Society

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