Comments
Ginger Camel Media January 31st, 2016, at dawn
Hi Ian, hope you are good. I find your works interesting.Could you give me a chance to communicate with you.
Please send me an email in here, [email protected].
We defined a tone of voice that was gently encouraging, clear and humane. This was essential considering a large part of our audience were patients and carers. Plus, HCPs are human, too.
We applied the new look across sites for HCPs, patients and carers. This was our proposal for the main portal.
Navigation is clearly signposted for all audiences. Content was dynamic, pulling in from approved news and social sources.
The same tone of voice and design rules were applied across the treatment sites. This warmth also permeated the photography, which featured rich, saturated colours.