ABOUT

​The most common phobia is a fear of germs that manifests itself as obsessive hand-washing. We took the classic Department of Health hygiene sticker and simply added a call to action.

We then blitzed central Manchester with 5,000 of these stickers. We placed them where people would have to make contact using their hands - something that no-one with OCD would be happy doing.

The campaign lead to an 11% uplift in calls to the Society. It featured heavily on local BBC news and enjoyed a 12 minute feature on a regional news magazine. Such airtime was calculated at £380,000 - not bad for a £5,000 project. The idea also picked up Silver at Cannes.