ABOUT

As with much pharmaceutical advertising, we needed to challenge perceptions to engage Doctors. And the best way is with facts.

Research revealed that many asthmatics were using their inhalers incorrectly, so weren't receiving their full dose of medication.

Teva redesigned their inhaler so it matched natural breathing rhythms, allowing more of the drug to reach further into the lungs. It improved efficacy and further eased the symptoms of asthma attacks.

Our problem/solution approach that highlighted the issue of waste. Simple copy further explained the point, with colourful and quirky illustrations to grab attention and communicate the thought of waste quickly and creatively.