Staples is relaunching the creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution.
With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke as a one-stop-shop for creative brand merchandising solutions, as well as creative services and solutions. Fearlessly Frank were challenged to communicate Marke’s basic delivery, branded merchandise, and its additional benefits as well as its creative and innovative approach to delivering these solutions.
Ben Little, Co-Founder of Fearlessly Frank said, “we have thoroughly enjoyed working with Marke and to be there throughout the journey of relaunching from a trusted brand into something that is unrecognisable, but familiar. We worked with Staples Promotional Products to bring that creativity and offering to the forefront of their business, making it present through their identity, behaviour and even name.”
Through Brand Immersion, Marke offers training associates, aligning operations and designing programme structures to help clients improve businesses, marketing and communication outcomes. Marke aims to make merchandising simple for businesses to make bold, creative statements that their customers will remember.
Lisa Munro, Managing Director at Marke Creative Merchandise added, “Fearlessly Frank has given us the chance step out of the ordinary and prove to customers that the work we do is with purpose, originality and care. The business remains a global operator and continues to have extensive levels of expertise within the market. This re-brand is just the beginning of an exciting new time in the life of the Marke business.”
Marke is the brand merchandiser for 200 Fortune 1000 clients. 45 of these clients are Top 100 Most Valuable Brands as ranked by Interbrand and Business Week. From virtual reality headsets to Bluetooth speakers; luggage to sunglasses; merchandise, client gifts and entire branding packages are available online at the new Marke website, complete with experts to advise on what is best for individual business identities.
Original Article taken from: channelinfo.net