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Originality vs. Innovation

Originality is overrated. It's common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn't true. You can have something completely original and...

Posted by: Like Digital
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Leaders

AKQA nab the Queen's Award for Enterprise in Innovation

Yesterday, AKQA received perhaps the highest accolade that it's possible for a UK business to receive; The Queen's Award for Enterprise. AKQA, a digital company with over 1500 employees and offices across the world (in Europe, the Americas and Asia)...

Posted by: Benjamin Hiorns
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Inspiration

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Industry

CS Mini Cannes - 19th July 2017

We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...

Posted by: Creative Social
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Inspiration

Why can't your agency innovate?

Innovation continues to be the hot topic in businesses the world over. Last year I was fortunate enough to be asked to speak at the Spikes Asia Festival of Creativity in Singapore on the subject. The festival is a clear signpost of the growing...

Posted by: Marc Curtis
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Workshop

The Number 2.1 - Let’s Not Live-Stream On Social?

As someone who works in innovation and talks about it a lot, I love new technology and trends. With the rise (and quick fall) of live streaming apps like Meerkat, we tend to get caught up in the hype and noise, thinking live streaming Is the...

Posted by: Tom Sharman
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Industry

Embassy of Dutch Creativity goes to Cannes Lions

Creativepool is the media partner of the Dutch Digital Agencies and the #Like ADutchie talks in Cannes this year. Come along and connect with the Dutch and the creative community from Amsterdam and enjoy drinks and bites and get inspired...

Posted by: Dutch Digital Agencies
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Leaders

Immersion is Key: 10th anniversary of New Frontier Festival

For the last 10 years, Park City, Utah has been home of New Frontier Festival. A Sundance Institute exhibition of films and new-media art that explores and pushes the boundaries of conventional cinema. New Frontier provides the highest level of...

Posted by: Kate Lewin
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Leaders

Chiaro reboots the Pelvic Floor exerciser in a sleek new wearable

Pelvic floor/kegel exercises have had known benefits for women for decades, especially post-child birth, for strengthening bladder muscles, reducing the risk of pelvic prolapse and improving sex. It’s the same core strength promise of popular...

Posted by: Chiaro Technology Ltd
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Features

5 minutes with... Stuart Wilson, JWT London

When and why did you join? I joined JWT London in January 2009 after spending the previous six months as a freelancer. My opportunity came about through a digital resource gap within the Shell team. What do you actually do? My time is split 50/50...

Posted by: Creativepool
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Features

5 minutes with... Scott Bedford - Creative Director at Jigsaw

What do you actually do? My main focus at the moment is driving innovation and creativity within the business - so a lot of creative and strategic thinking, and an awful lot of pitches, especially for the North American market. Jigsaw is a very...

Posted by: Creativepool
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Leaders

Managing Director Simon Bell on Seizing Opportunities

Not everyone is lucky enough to grow up in a context and environment where creativity is encouraged. Managing director at JustSo Simon Bell went one step further: with his father running a small business, Simon was always curious about the ins and...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: July 2020

Among all the ways the world is changing before our eyes, the new approaches to presenting events online represent massive learning opportunities, where access is at an all-time high. Simply by registering for online events - many of which are free -...

Posted by: The Darnell Works Agency
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Leaders

The Future of Designing Healthcare Brands

As we continue to see healthcare take on the lifestyle category, design has a crucial part to play in championing this shift and creating a new expression around health empowerment. Healthcare is becoming more of a lifestyle category than ever...

Posted by: ECHO
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Leaders

CES 2015: The 60 second phone charger and more

The 60 second phone charger Storedot Flash Battery As convenient and powerful as smartphones have become, recharging them can be a monumental hassle. Indeed, there are few smartphones currently on the market that can make it through a day without...

Posted by: Creativepool Editorial
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Features

5 minutes with... Simon Attwater, LBi London

When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...

Posted by: Creativepool
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Inspiration

# Trends. Project Glass. Why Google's new technology is badly flawed.

by Magnus Shaw. Before the introduction of the iPhone and its Android counterparts, mobile phone manufacturers were locked in a frantic competition to produce ever smaller handsets. As soon as a device smaller than a fag packet was launched, another...

Posted by: Creativepool
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Leaders

Giving voice to the blind – Why innovation defies accessibility

Have you seen the new iPhone? Beautiful piece of design, almost completely button-less, a joy for the eyes. But what if you can't see all that? As technology progresses and designs become more minimal, one fundamental aspect of accessibility starts...

Posted by: Creativepool Editorial
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Leaders

Innovation, brand value and the customer journey

Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...

Posted by: Creativepool Editorial
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Features

Getting to Know: The passionate innovation of Paulo Pimentel

It’s rare to find someone in the creative industries who will “tell it like it is” without sounding like an entitled brat but Paulo Pimentel is one of the few ‘white, middle-aged male executives’ who admits he is...

Posted by: Benjamin Hiorns
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Leaders

Continuous innovation: How to do new things when everyone's always busy

Many modern digital teams have established a strong process and culture of continuous delivery across their core products, which has led to an increased demand on designers, engineers, product managers and so on. From here, through solid design...

Posted by: Creativepool Editorial
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Leaders

Why the word 'innovation' is exhausted

The term ‘innovation’ can be interpreted in so many ways which means it gets commonly overused in the creative industry, according to a panel at Connect: London. In a session entitled The Best Way to Kill Innovation is to Sell it, the...

Posted by: Creativepool Editorial
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Leaders

Creativepool wins Technical Innovation Award at Onrec Awards 2018!

On 1st March 2018, Onrec held their 14th Annual Online Recruitment Awards and celebrated the triumphs and achievements of individuals and companies in the Online Recruitment Industry. David Hurst, founder of Onrec, says “The nominees and...

Posted by: Creativepool
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Leaders

Wunderman launches innovation partnership with Founders Factory

Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory - a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s...

Posted by: Creativepool Editorial
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Industry

Creative Debates: Agencies only talk about innovation

This year, Creativepool is back at Spikes Asia; the region's oldest and most prestigious festival of creativity, which has now grown into a glorious three-day celebration of inspiration and creative achievement and an unrivalled platform from which...

Posted by: Creativepool
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Leaders

Mindshare UK launch Grow@Mindshare innovation incubator

Mindshare UK, part of WPP, has launched a new, dedicated team designed to help startups and businesses at early stages of marketing accelerate their business growth. The Grow@Mindshare team has already been working with the Gousto recipe delivery...

Posted by: Creativepool Editorial
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Leaders

Airbnb launches “Samara” design and innovation studio

Initiated by Co-founder Joe Gebbia, the wildly successful online vacation home marketplace Airbnb is launching an innovation and design studio called “Samara,” which will see a multi-disciplinary design studio set up within the...

Posted by: Creativepool Editorial

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