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Leaders

Microsoft Paint avoids brush with death

When I heard news yesterday that Microsoft were considering erasing Microsoft Paint from Windows 10 it triggered a dense moment of nostalgia in me that I honestly wasn’t expecting. I’m no artist. Given a blank piece of paper and a pencil...

Posted by: Benjamin Hiorns
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Leaders

The Microsoft Hardware Event (everything you need to know)

Whilst Microsoft might have made a name for itself as a software company, in recent years it's really been striving to make a big dent in the hardware market. This was underlined in dramatic fashion this week during the company's event on October 26,...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Microsoft @ E3 2016

Every June, the gaming industry converges on the Los Angeles Convention Centre for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from rather humble...

Posted by: Benjamin Hiorns
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Leaders

Microsoft Windows 10 Devices Event Roundup

Microsoft beat their Californian tech giant rivals at their own game yesterday by holding a decidedly Applesque live event in which they unveiled a veritable cornucopia of new devices, each of which they seem to be using to push Windows 10 as the...

Posted by: Benjamin Hiorns
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Industry

‘The Art of Doing More’ - a project with Microsoft

Microsoft celebrates the launch of the Surface 3 with pop-up exhibition ‘The Art of Doing More’ Exhibition inspired by the Surface 3’s ability to empower people to do and achieve more 101 pieces of new and exclusive contemporary art to be...

Posted by: Beautiful Crime
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Leaders

The first screenshots of the new Microsoft Browser

Very few of us will mourn the death of Internet Explorer, Microsoft's default internet browser for their Windows operating system since (seemingly) the dawn of time. Edge, however, the browser set to usurp the ancient browser when Windows 10 ships...

Posted by: Benjamin Hiorns
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Leaders

Microsoft launches Media Wall in Manchester

Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...

Posted by: Creativepool Editorial
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Leaders

Microsoft dig deep and spend $2.5 billion on Minecraft!

In a deal that has been rumoured for a while now, Microsoft has bought Mojang, the Swedish creators of the phenomenally successful Minecraft, for a reported $2.5 billion. Officially announced on Monday afternoon, both Microsoft and Mojang spokesman...

Posted by: Benjamin Hiorns
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Leaders

Microsoft and Sony go head to head at Gamescom 2014

Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...

Posted by: Benjamin Hiorns
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Industry

The past present and future glories of Shutterstock - #BehindTheBrand

Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...

Posted by: Creativepool
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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
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Workshop

7 Story Archetypes: using plot to build brands

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...

Posted by: Southpaw
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Inspiration

Best Brands of 2020

The best and most inspiring brands that made this 2020 more enjoyable. Thinking about the 12 months that just passed, I bet few actually realise how lucky we are to live in the era of brand purpose. With most brands now focused on making a...

Posted by: Antonino Lupo
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Leaders

What is Neurodiversity and why businesses must embrace it

It's impossible to not have at least some notions about diversity and inclusion, in the industry of today. Though we are a long way behind where we should be, the industry is moving active steps forward to help inclusion and this can be applied to...

Posted by: Creativepool Editorial
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Features

Everywhere, nowhere: the future of the workplace

With the UK about to ban social gatherings again on Monday, the rest of the world is increasingly aware that tight lockdown measures will have to come back into effect soon. Work from home is here to stay, and this will shape the future of the...

Posted by: Antonino Lupo
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Inspiration

The warmth and inclusivity of Being Agency

If the founder of Being Agency could change one thing about the industry, it would be the perception that you need to go big or go home. Looking at the pictures of the team below, and reading words by the founder herself, Being Agency sounds like an...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Inspiration

Teresa Chan's Fragrant Creativity in Isolation

You can often hear that artists and creatives tend to feel lonely much more easily. Be it for an enhanced kind of sensitivity or a particular disposition of character, being a professional creative can be isolating and a global pandemic isn't...

Posted by: Creativepool Editorial
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Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial
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Features

A Copywriter’s Guide to Communicating with AI

How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...

Posted by: Creativepool Editorial
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Features

6 ways to tackle your remote team's mental health challenges

Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...

Posted by: Antonino Lupo
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Leaders

Introducing the Inside Out Awards™ 2020 Judging panel

We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...

Posted by: Inside Out Awards™
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Features

Company Spotlight: Staying Innovative with Flipbook Studio

If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...

Posted by: Creativepool Editorial
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Leaders

Shouting at machines - How to smartly design for voice user interfaces

The advent of voice assistants like Amazon Alexa has brought about a brand new discipline for brands, designers and marketers to get acquainted with. Designing a voice user experience is not the same as designing for a traditional UI. If you want...

Posted by: Matter Of Form
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Inspiration

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

Posted by: Creativepool Editorial
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Inspiration

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

Posted by: Creativepool Editorial

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