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Leaders

Cannes Lions 2017: Leveraging human memory with Fitch

We sat down with an expert panel consisting of; Dominique Bonnafoux, Senior Strategist at Fitch, Mike Reed, Founder and Creative Director at Reed Words, Jason Bruges, Founder and Creative Director at Jason Bruges Studio and Per Sederberg,...

Posted by: Creativepool
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Leaders

Engagement Insights®: Neuroscience Emerges in Creative Design

In the modern world, we’re bombarded by images: the average person is exposed to as many as 5,000 adverts every day. That’s one advert every 11.52 seconds. How do you make imagery stand out from an endless flood of data? This is the...

Posted by: Saddington Baynes
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Workshop

Is social media ruining your career prospects?

'If you don't have anything nice to say, don't say anything at all' - or so the saying goes. Of course, in the age of social media, the chances of anyone saying nothing at all is very slim indeed. One only has to scan the average street for...

Posted by: Magnus Shaw
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Leaders

The Deceit Algorithm says women are more deceitful than men

Whilst we’ve all probably been guilty of exaggeration or telling the odd white lie at one point or another over social media, whether it’s to make ourselves look better or feel better, a new study has found that women (in Australia at least) are...

Posted by: Creativepool Editorial
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Leaders

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

Posted by: Magnus Shaw
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Workshop

How to... make yourself Recession Proof

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Workshop

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Features

Why has British TV advertising lost its sense of humour?

Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...

Posted by: Creativepool
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Workshop

Leaving the Comfort Zone

The importance of bravery, boundaries and beliefs in the performance arts “Argue for your limitations, and sure enough they’re yours” Richard Bach, ‘Illusions’ , Arrow Books, 1988 The book ‘Illusions’ by...

Posted by: James Sampson
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Industry

DWA brings you the May Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

Posted by: The Darnell Works Agency
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Industry

BIMA Awards 2017: Google, Cancer Research and B-Reel shortlisted

The British Interactive Media Association (BIMA) has just announced the shortlist for the BIMA Awards 2017 - celebrating the best work in the UK’s digital industry. Nominated agencies include Google, Karmarama, B-Reel and Cancer Research...

Posted by: BIMA
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Leaders

AMV BBDO and Cancer Research Challenge Smokers to Test Their Breath

Cancer Research UK is launching “The Breath Test” in the UK; a new outdoor, experiential, social, guerrilla, press and radio campaign that aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO...

Posted by: Creativepool Editorial
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Leaders

Smart Benches unveiled by Cancer Research UK for World Cancer Day

Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...

Posted by: Creativepool Editorial
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Leaders

BBC announces UX&D Digital Design Research Roster

After a rigorous and creative selection process, the BBC have announced their new User Experience and Design (UX&D) Digital Design Research roster, which features the eight agencies the BBC is now committed to work with for the next 2 years. Over 50...

Posted by: Creativepool Editorial
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Inspiration

The Office for Creative Research: Understanding Big Data

For the average Jane, the term Big Data is almost impossible to comprehend - or at least, it is to me. I’m well aware that data cloaks and polices every aspect of our lives and that my search histories, numerous email inboxes, online bank...

Posted by: Kate Lewin
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Leaders

Become a literal part of Cancer Research’s DNA

Cancer is such a ubiquitous force in our lives that there is a genuine danger of us growing almost complacent about it, which is something Cancer Research UK is attempting to combat with a gorgeous and forward-thinking new campaign. It takes the form...

Posted by: Benjamin Hiorns
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Inspiration

Adrian Penu's quest for purpose

Inevitably, you have to try your hand at different things before you find your true vocation. It was the case of artist Adrian Penu, who spent some time with photography, film and various crafts before landing in fine art and painting. Since then,...

Posted by: Creativepool Editorial
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Workshop

Finding your way into the design industry during the COVID crisis

Finding a job - particularly your first, permanent one in your desired field - is an intimidating task at the best of times, especially for aspiring design graduates in an already competitive job market. And now, the economic effect of the pandemic...

Posted by: Jess Patel
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Inspiration

The future of customer interaction is with progressive web apps

You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...

Posted by: Creativepool Editorial
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Features

Everywhere, nowhere: the future of the workplace

With the UK about to ban social gatherings again on Monday, the rest of the world is increasingly aware that tight lockdown measures will have to come back into effect soon. Work from home is here to stay, and this will shape the future of the...

Posted by: Antonino Lupo
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Inspiration

The motion aptitude of Giuseppe Forestieri

Most of the creative professionals we speak with prefer going with the flow when working on a brief. Not Giuseppe Forestieri. Giuseppe is a freelance motion designer and has been one for almost 2 years, after half a decade working full time in...

Posted by: Creativepool Editorial
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Inspiration

The relentless passion of Simona De Leo

Despite having to find her way into a competitive industry, Simona kept going. Despite breaking three fingers in her dominant hand, Simona kept going. Despite not having a publisher, Simona kept going and made a successful Kickstarter campaign to...

Posted by: Creativepool Editorial
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Inspiration

Skipping gears with Mark Lacey

The strongest passions often show themselves at a young age. Mark Lacey was introduced to professional illustration when he was a "spotty teenager", but the guy had the boldness to apply for a position at a research laboratory and his career has...

Posted by: Creativepool Editorial
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Leaders

Why is Primark denying digital?

There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...

Posted by: Creativepool Editorial
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Workshop

Dashing Digitally with BT and Wunderman Thompson UK

You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: September 2020

In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking. These days, while it may not be an option to travel, the ability to advance knowledge and...

Posted by: The Darnell Works Agency
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Inspiration

Learning Experimentation with Keir Siewert

In most industries we take a lot of the modern-day techniques for granted. What if we told you they all come from years and years of care-free experimentation? Video editor and filmmaker Keir Siewert believes today it is becoming increasingly harder...

Posted by: Creativepool Editorial
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Features

How has Jane Doe changed in the last few months?

What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...

Posted by: Sophia Charters

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