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About us

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

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Details

Founded1996

Size500+ People

Ranking

#2 Ranked Digital Agency

Achievements

Pro member:

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Top 10Digital AgencyContributor:

Critical Mass has been a Contributor since 25th November 2015.

Grand Prix3Gold x 37Silver x 711Bronze x 116People's Choice x 642Shortlisted x 42

Agency of the Year 2025Best Agency to Work For 2019Best Agency to Work For - People's Choice 2023Best Agency to Work For - People's Choice 2022Best Agency to Work For - People's Choice 2020Emerging Agency of the Year - People's Choice 20198Shortlisted x 8

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Recommendations

Currently No Client Rating

Skills

Experience Design

Sector Experience

Content Strategy, Digital (SEO, PPC, SEM...), user experience

Clients

1-800 Flowers, Airbnb, Apple, AT&T, BMW, BNY Mellon, Delta Faucet, DePaul University, Diageo, harley davidson, Hilton, J&J (Ethicon, Mars Wrigley, Nike, Nissan Motor Co., US army

Awards

AdAge Best Place to Work, BIMA 100, Campaign US Digital Innovation Agency Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clio Sports Bronze Winner, Digiday Work Life Awards Winner, Digiday's Most Innovative Agency, Digiday’s Greater Good Awards Winner, Effie\'s - Bronze, Effie\'s - Gold, Fast Company 2023 Best Workplace for Innovators, London International Bronze, One Show - Bronze Pencil, One Show - Silver Pencil, Shorty Award Winner

Trade Associations

4A's, AdForum, One Club

Activity

Connections11 Followers3,021 Following123

Views45,105

Creativepool member since 25 March 2014

Critical Mass' Followers

Sarah Hankinson

Illustrator

Australia

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22

Media Design School at Strayer

New Zealand

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David Witsel

Video Editor

Netherlands

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YellowFin Marketing

United Kingdom

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Wanstead Artists

Artist

United Kingdom

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Avery Dennison

United States

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Anastasia Lebedeva

Interior Designer

Russia

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Sonic Lens

United States

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Al Oaks

Sr Motion Graphics Designer Direc, AMA / JAMA Network

United States

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Draw & Code

United Kingdom

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Ujeong Cho

Online Tutor, Yoon's English School

United Kingdom

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Ifeoluwa Afolabi

Illustrator, Freelance

United Kingdom

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Roald Seeliger

Motion Designer

Germany

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Jodeanne Santos

3D Artist, Freelancer

Brazil

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Sunil Kumar

Brand Designer

India

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Abdullah Saka

Brand Designer

Turkey

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Andile Sinqoto

TV / Film Director & DOP, 05 Network Studios

South Africa

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Tom Harding

Illustrator, Tom Harding Illustration

United Kingdom

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Fernando Josei

Freelance Illustrator

Brazil

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Dita Driessen

Surface Pattern Designer, Dita Driessen Design

Netherlands

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