. . .

About us

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

See full profile details

Details

Founded1996

Size500+ People

Ranking

#2 Ranked Digital Agency

Achievements

Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Top 10Digital AgencyContributor:

Critical Mass has been a Contributor since 25th November 2015.

Grand Prix3Gold x 37Silver x 711Bronze x 116People's Choice x 642Shortlisted x 42

Agency of the Year 2025Best Agency to Work For 2019Best Agency to Work For - People's Choice 2023Best Agency to Work For - People's Choice 2022Best Agency to Work For - People's Choice 2020Emerging Agency of the Year - People's Choice 20198Shortlisted x 8

See all achievements

Recommendations

Currently No Client Rating

Skills

Experience Design

Sector Experience

Content Strategy, Digital (SEO, PPC, SEM...), user experience

Clients

1-800 Flowers, Airbnb, Apple, AT&T, BMW, BNY Mellon, Delta Faucet, DePaul University, Diageo, harley davidson, Hilton, J&J (Ethicon, Mars Wrigley, Nike, Nissan Motor Co., US army

Awards

AdAge Best Place to Work, BIMA 100, Campaign US Digital Innovation Agency Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clio Sports Bronze Winner, Digiday Work Life Awards Winner, Digiday's Most Innovative Agency, Digiday’s Greater Good Awards Winner, Effie\'s - Bronze, Effie\'s - Gold, Fast Company 2023 Best Workplace for Innovators, London International Bronze, One Show - Bronze Pencil, One Show - Silver Pencil, Shorty Award Winner

Trade Associations

4A's, AdForum, One Club

Activity

Connections11 Followers3,021 Following123

Views45,104

Creativepool member since 25 March 2014

Critical Mass' Followers

Ralph Pinel

3D & 2D Motion Graphics Artist

United Kingdom

Connect

View profile
Alfred Wiafe

Events Manager, Conceptz Gh(C STAGE SETS & MORE)

Ghana

Connect

View profile
Roberto

Freelance Photographer & Retoucher

United Kingdom

Connect

View profile
Ernesto

Motion Graphics Designer / Creative Director, Freelance

Spain

Connect

View profile
Glenn Rummler

Brand Designer, Glenn Rummler

United States

Connect

View profile
Anton Seleznov

Video & motion graphics designer, Freelance

United Kingdom

Connect

View profile
Creative Bears Ltd.

United Kingdom

Follow

View profile
Sarah Fritz

Communications Director, Momentum Worldwide

United Kingdom

Connect

View profile
James Goldman

Director of Photography, A Cameraman Co.

Hong Kong

Connect

View profile
Rachael Tremlett

Designer and Scientific illustrator, Freelance

United Kingdom

Connect

View profile
Florence

Freelance illustrator

United Kingdom

Connect

View profile
Izabela Ciesinska

Illustrator, Freelance

Canada

Connect

View profile
Jon Ehrlich

Group Creative Director, Critical Mass

United States

Connect

View profile
Josie Van Der Velden

Executive Producer, Critical Mass

Canada

Connect

View profile
3

Sydney Woodman

VP, Group Executive Producer, Critical Mass

Canada

Connect

View profile
Phil Perkin

Graphic designer, JB Creative

United Kingdom

Connect

View profile
Chris Hurdiss

VP, Client Partner, Critical Mass

United States

Connect

View profile
Mike Tran

Creative Director, Publicis London

United Kingdom

Connect

View profile
Michael Robinson

Creative Director, Critical Mass

United Kingdom

Connect

View profile
426

Blair Barnette Ltd

United Kingdom

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.