About us

We are not an agency, we are a tribe. Strategic brand design is what we do. London, New York, Singapore and Amsterdam is where you’ll find us - and where our mix of different interwoven cultures creates a rich tapestry of seminally strategic ideas and unrivalled creativity with a fiercely independent spirit. Our ideas drive us, our culture defines us, our people connect us. We are Bulletproof.


brand communications, brand strategy, Branding, Graphic Design, innovation, naming, Packaging Design, Structural design, visual identity

Sector Experience

FMCG, Food & Beverages, Sports


DBA Design Effectiveness Award, Effie's - Gold, GDUSA American Graphic Design winner, PAC Global Leadership Award - Best of Show, PAC Global Leadership Award - Gold, PentAward - Bronze, PentAward - Silver, Transform Award


Arla Foods, Danone, Diageo, Essity, Heineken, Kraft Heinz, Mondelez International, Unilever

Trade Associations

d&ad, Design Business Association DBA

Annual 2019 BronzeCruzcampoPackaging Annual 2019 People's ChoiceCruzcampoBranding Annual 2019 People's ChoiceCruzcampoPackaging Annual 2019 People's ChoiceIndependent Agency of the Year Annual 2018 People's ChoiceGREEN & BLACK'SPackaging Independent Agency of the Year 2017 Independent Agency of the Year 2017 Annual 2016 WinnerHaywards Brand and Packaging DesignPackaging Annual 2018 ShortlistFort HamiltonPackaging Annual 2017 ShortlistBulmers RedesignPackaging Annual 2017 ShortlistCidrerie StassenPackaging Annual 2017 ShortlistPizzaExpressPackaging
Project featured:Original Source launches new Skin Quench Moisturising Shower range designed by Bulletproof
on 2nd July 2014
Project featured:Maynards Bassetts
on 28th January 2016
Project featured:Haywards Brand and Packaging Design
on 18th February 2016
Project featured:Swedish Fish
on 29th April 2016
Project featured:PizzaExpress
on 6th May 2016
Project featured:Beyond Meat
on 24th November 2016
Project featured:Bulletproof Christmas Video 2016
on 13th December 2016
Project featured:Mövenpick
on 16th December 2016
Project featured:Bulmers Redesign
on 6th February 2017
Project featured:Cidrerie Stassen
on 17th March 2017
Project featured:Oscar Mayer Hot Dogs Redesign
on 31st May 2017
Project featured:Stimorol
on 19th June 2017
Project featured:Apetina Redesign
on 12th July 2017
Project featured:GREEN & BLACK'S
on 14th November 2017
Project featured:Castello Redesign
on 8th January 2018
Project featured:Fort Hamilton
on 8th February 2018
Project featured:Coca Cola 'Open Happiness' Advertising Campaign
on 21st February 2018
Project featured:Warburtons Sandwich Thins
on 5th March 2018
Project featured:Green & Black's Praline
on 3rd May 2018
Project featured:Annual 2018 Launch Party - ADOBE
on 23rd May 2018
Project featured:Cruzcampo
on 24th January 2019
Project featured:Freia Countline Chocolate Bars
on 22nd February 2019
Project featured:FAW - New Global Brand Identity
on 1st February 2020
Project featured:Cadbury
on 30th July 2020

Bulletproof has been a Contributor since 25th November 2015.

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Creativepool member since 23 January 2014