ABOUT

Brief in brief:
Create the name, identity and packaging design for an exciting new range of shower gels from Original Source, which contain unique potent oil beads that nourish, moisturise and revitalise the skin.

Our thinking and doing:
Our first challenge was to create a name that captured the powerful skin caring properties of the new product. After an extensive 'All Senses Naming' workshop we landed on Original Source Skin Quench, which truly expresses the idea of being showered and moisturised in one go.

The next challenge was to bring this to life in a way that reflected the Original Source brand positioning of 'Intense Natural Experiences', as well as embracing the bold and simple identity that Original Source has grown to be known and loved for by its avid consumer base.

The result is a design that heroes the impactful nature of the Original Source brand, while bringing the caring and moisturising properties of the new Skin Quench product graphically to life.