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About me

I'm a brand, communication, strategy and marketing specialist with impossibly wide experience. I work in the Electricals, Audio, Gift, Home, Food, Retail, and Fragrance sectors.

I've worked with some of the biggest names in retail, helping them get new products to market with the minimum of fuss. Last year I helped Amazon launch FMCG products into Europe, adding a strategic edge to everything they do. This year I've helped Tesco launch new Home and Gift ranges.

I'm a Creative Director, International Sourcing Consultant, Packaging Specialist, Designer, Copywriter and more. I help companies improve their product development and packaging processes, lowering costs and improving productivity.

Services for retailers and brands: brand strategy - customer journey analysis - brand development - brand retunes  - activations and cross channel marketing campaigns - digital platforms - experiential events -  packaging and packaging process - copy platforms and rich content.

Services for agencies: brand strategy and development - pitches and presentations - creative director services - copywriting - design - team development - special project co-ordinator

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, Hertfordshire, United Kingdom

Skill LevelSenior, Director

LanguagesConversational German

Tagged Job TitlesArt Director, Creative Director, Packaging Designer

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, brand strategy, Branding, Change Management, Content, Content Management, Copywriting, Graphic Design, Packaging, project management, Sourcing Consultancy, Strategy Planning

Sector Experience

financial, FMCG, Information Technology, Manufacturing, Retail

Clients

Amazon, Asda, Halifax, Tesco, Wickes, Wilko

CV / Resume

Ian's CV/Resume

Activity

Connections123 Followers242 Following272

Likes9

Creativepool member since 10 July 2019

Ian's work

Developing the Currys / PC World private label brand portfolio

Brand Strategy: understanding customers and shopping behaviours

Talking brand: Tone of Voice guides, various clients

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