A key part of what I do is providing brand strategy services - uncovering key insights that help brands understand their customers and how they behave. This is different to planning, although there is an overlap. I work with client commercial and brand teams, agency planners, agency creative teams to help inform their strategic thinking.
Some examples are shown, but there are many, many more.
Amazon: purchase funnel algorithm for FMCG products
Amazon: European rich picture, shopper typologies
Wyevale: media centre project
Carte D'Or: winning at Christmas
Blackdog: retail Eureka programme