Ian Middleton Creative director: brand and packaging

ABOUT

A key part of what I do is providing brand strategy services - uncovering key insights that help brands understand their customers and how they behave. This is different to planning, although there is an overlap. I work with client commercial and brand teams, agency planners, agency creative teams to help inform their strategic thinking.

Some examples are shown, but there are many, many more.
Amazon: purchase funnel algorithm for FMCG products
Amazon: European rich picture, shopper typologies
Wyevale: media centre project
Carte D'Or: winning at Christmas
Blackdog: retail Eureka programme

MADEIT CREDITS

  • VariousClient

Brand Strategy: understanding customers and shopping behaviours

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