Copy and content management is one of my specialities. I started work as a copywriter, back in the 80s and unlike many creatives I'm happy with long and short form work, can write in any media, or channel. Technical copy? Absolutely! Blogs and social. Sure. Financial and corporate? Absolutely! Retail? Bring it on.
Developing meaningful systems that are easy to use, and provide a unique voice for an organisation is a key part of my brand commander service. Because what a brand says and how it says it an essential part of succeeding in the marketplace.