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About us

Born Ugly is an independent, international transformation partner for visionaries, mavericks, and bold decision makers. We see the potential for extraordinary in every challenge. We create change, brands that touch hearts and minds, and impact you can feel.

We are a team of strategists, creatives and change activists on a mission to create work that improves the experiences and lives of everyone who feel its impact. We are the founding agency of Elmwood and were reborn as a standalone consultancy in 2020. You could say ‘born again in the ugliest of years’! We have a track record that spans 4 decades and 6 continents. Creating extraordinary impact and changing lives for the better are always at the heart of what we do.

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Born Ugly's work

Committed to Better Chicken – Raising Standards Together

177
0

Committed to Better Chicken – Raising Standards Together

Creating a refreshingly optimistic global icon for the future

199
2

Creating a refreshingly optimistic global icon for the future

2

How I See Tomorrow

1,761
5

How I See Tomorrow

Born Ugly

3,850
7

Born Ugly

Quality Street global rebrand

2,044
3

Quality Street global rebrand

AND Digital – Digital dreams AND colourful creative

883
1

AND Digital – Digital dreams AND colourful creative

Craft and curiosity

1,373
9

Craft and curiosity

High 5

189
1

High 5

Learning Unleashed

1,039
8

Learning Unleashed

A crafty new identity for recruitment agency Craft

2,542
16

A crafty new identity for recruitment agency Craft

Anchor Cheese

861
6

Anchor Cheese

The brand to brighten up your life

618
2

The brand to brighten up your life

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