About us

Born Ugly is an independent, international transformation partner for visionaries, mavericks, and bold decision makers. We see the potential for extraordinary in every challenge. We create change, brands that touch hearts and minds, and impact you can feel.

We are a team of strategists, creatives and change activists on a mission to create work that improves the experiences and lives of everyone who feel its impact. We are the founding agency of Elmwood and were reborn as a standalone consultancy in 2020. You could say ‘born again in the ugliest of years’! We have a track record that spans 4 decades and 6 continents. Creating extraordinary impact and changing lives for the better are always at the heart of what we do.

Born Ugly's work

First steps for a new nursery concept

Sharper flavour from the land of contrasts

1,138
5

Sharper flavour from the land of contrasts

Bristol Aerospace Centre

Pop Village

1,430
19

Pop Village

Morrisons Christmas

HECK

Durex

Ann Summers

1,584
6

Ann Summers

Sacred Spirits

Andrex Toilet Tissue

1,632
4

Andrex Toilet Tissue

Chatham Island Food Co.

22 Street Lane Nursery

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