. . .

About me

IN MY DAY JOB: I'M AN EXECUTIVE CREATIVE DIRECTOR LEADING A TEAM OF CREATIVES HERE IN LONDON AND AROUND THE GLOBE. I'VE TRANSFORMED DEPARTMENTS AND AGENCIES - ESTABLISHING TEAMS ACROSS EUROPE, EVOLVING CLIENT ROSTERS, DOUBLING IN SIZE AND BILLINGS.

AS ADEPT AT MANAGEMENT-LEVEL, AGENCY-BUILDING, DECISION MAKING, AS GRASS ROOTS CREATIVE CONCEPTS. FROM BUILDING AND RUNNING AWARD-WINING CREATIVE DEPARTMENTS FOR HOW WE WORK TODAY, TO CREATING AND PITCHING THE IDEAS THAT WILL BE REMEMBERED TOMORROW. I'M A LIFE-LONG LEARNER, WHO LOVES LEADING.

I'm a creative director with over 20 years adland experience of nurturing, building and running award-winning creative departments, whilst creating and pitching all manner of impactful creative. Working across the client mix and new business opportunities - from multi-platform to digital innovation. And I've gathered a few awards to my name to prove it.
I believe in the power of creative thinking, creative problem solving and creative leadership to change a business. My curiosity and ambition continues as a scholarship-winning MBA student at Berlin School of Creative Leadership.

Proud to have been a judge for Cannes Lions 2022, LIAs, D&AD, Creative circle, Creative Pool, Creative circle Gold jury, D&AD New Blood, Cannes Young Lions (iAPI), Creative Conscience, IPA Women of Tomorrow, Drum Dream awards and The Chip Shop to name a few. Also shortlisted for World's most creative women 2017.

I've been a speaker at Cannes Lions 2018, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many many more. I'm even on a podcast or two for D&AD and the IPA, and am published in a book: Eat Your Greens

An active member of the creative community I work with many initiatives for change: SheSays from its small beginnings in London & in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, The Girl Effect (Rwanda) or Creative Equals. Sat on the council for SheSays and now mentor again for Who's Your Momma here in London - as well as being the only female CD on the IPA Council in its 100 year history!
I keep the need for greater diversity in the search for better creative work, front and centre.

Take a mosey around my site, watch more of client ads and commentary films at YouTube, check me out on Creative Pool or LinkedIn & if you need a hand then drop me a line at

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Product Madness

United Kingdom

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VIP Relationship Manager, Self employed

South Africa

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Liliana Soares

Interior Designer

United Kingdom

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Edson Athayde

ceo, FCB Lisboa

Portugal

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Susan James-Page

Creative Production Manager, N/A

United Kingdom

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Adelina Rullo

Indie Graphic Designer, freelance

Italy

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Colloco Search

United Kingdom

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Piyush Pandey

Digital Marketing Manager, High Ranking Solutions

India

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Ameer Hamza

Founder & CEO, Technology Builers

Pakistan

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Luiz Gustavo Mori

Entrepreneur, Gustavo Mori

Brazil

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Faizan Qasmi

Viz-Artist, ARY Digital Network

Pakistan

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Velvet Mitchamson

Production Coordinator, Lemon head prints

United Kingdom

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Jamie Watts Assoc CIPD

Talent Acquisition Coordinator, The Stars Group

United Kingdom

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Kelsey Watson

Graphic Designer

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Mrinal Mukundan

Co-Founder, Petrikoer Tech Labs

India

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Parul Talwar

Digital Strategists, Caught In The Web

India

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Noak Garberg

Copywriter, McCann Stockholm

Sweden

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Karina Swan

Fashion Design

Canada

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Soheil Mirni

2D & 3D Specialist

Canada

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Certitude IT Solutions LLP

India

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