About me

IN MY DAY JOB: I'M AN EXECUTIVE CREATIVE DIRECTOR LEADING A TEAM OF CREATIVES HERE IN LONDON AND AROUND THE GLOBE. I'VE TRANSFORMED DEPARTMENTS AND AGENCIES - ESTABLISHING TEAMS ACROSS EUROPE, EVOLVING CLIENT ROSTERS, DOUBLING IN SIZE AND BILLINGS.

AS ADEPT AT MANAGEMENT-LEVEL, AGENCY-BUILDING, DECISION MAKING, AS GRASS ROOTS CREATIVE CONCEPTS. FROM BUILDING AND RUNNING AWARD-WINING CREATIVE DEPARTMENTS FOR HOW WE WORK TODAY, TO CREATING AND PITCHING THE IDEAS THAT WILL BE REMEMBERED TOMORROW. I'M A LIFE-LONG LEARNER, WHO LOVES LEADING.

I'm a creative director with over 20 years adland experience of nurturing, building and running award-winning creative departments, whilst creating and pitching all manner of impactful creative. Working across the client mix and new business opportunities - from multi-platform to digital innovation. And I've gathered a few awards to my name to prove it.
I believe in the power of creative thinking, creative problem solving and creative leadership to change a business. My curiosity and ambition continues as a scholarship-winning MBA student at Berlin School of Creative Leadership.

Proud to have been a judge for Cannes Lions 2022, LIAs, D&AD, Creative circle, Creative Pool, Creative circle Gold jury, D&AD New Blood, Cannes Young Lions (iAPI), Creative Conscience, IPA Women of Tomorrow, Drum Dream awards and The Chip Shop to name a few. Also shortlisted for World's most creative women 2017.

I've been a speaker at Cannes Lions 2018, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many many more. I'm even on a podcast or two for D&AD and the IPA, and am published in a book: Eat Your Greens

An active member of the creative community I work with many initiatives for change: SheSays from its small beginnings in London & in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, The Girl Effect (Rwanda) or Creative Equals. Sat on the council for SheSays and now mentor again for Who's Your Momma here in London - as well as being the only female CD on the IPA Council in its 100 year history!
I keep the need for greater diversity in the search for better creative work, front and centre.

Take a mosey around my site, watch more of client ads and commentary films at YouTube, check me out on Creative Pool or LinkedIn & if you need a hand then drop me a line at

Becky's articles

Features

Can you hear the sleigh bells or are these all baubles?

Industry

We're hiring: Are you a Senior Creative team or junior creative - then we need you!

Features

Funny? Who doesn’t need funny right now? If the last year hasn’t driven us to distraction, we certainly need an injection of humour to get through.

Inspiration

Cannes isn't dead - it's now open to the world

Industry

Is working from home dulling our creative spark?

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Becky's articles

The New Skills Every Creative Agency Should Build

Why Human Creativity Is Becoming More Valuable in the Age of AI

AI and Creativity: How AI Is Commoditising Average Creative Output

The Post-Pandemic Shift: How Work Culture is Reshaping the Creative Industry

Creativity in the Age of AI: Is Culture Being Lost or Reinvented? #CultureMonth

The Facts Speak for Themselves: Why the DEI Pushback is BS #CultureMonth

Agency AI Use: The Good, the Bad, and the Ugly #BusinessMonth

Features

Can you hear the sleigh bells or are these all baubles?

Industry

We're hiring: Are you a Senior Creative team or junior creative - then we need you!

Features

Funny? Who doesn’t need funny right now? If the last year hasn’t driven us to distraction, we certainly need an injection of humour to get through.

Inspiration

Cannes isn't dead - it's now open to the world

Industry

Is working from home dulling our creative spark?