. . .

About me

IN MY DAY JOB: I'M AN EXECUTIVE CREATIVE DIRECTOR LEADING A TEAM OF CREATIVES HERE IN LONDON AND AROUND THE GLOBE. I'VE TRANSFORMED DEPARTMENTS AND AGENCIES - ESTABLISHING TEAMS ACROSS EUROPE, EVOLVING CLIENT ROSTERS, DOUBLING IN SIZE AND BILLINGS.

AS ADEPT AT MANAGEMENT-LEVEL, AGENCY-BUILDING, DECISION MAKING, AS GRASS ROOTS CREATIVE CONCEPTS. FROM BUILDING AND RUNNING AWARD-WINING CREATIVE DEPARTMENTS FOR HOW WE WORK TODAY, TO CREATING AND PITCHING THE IDEAS THAT WILL BE REMEMBERED TOMORROW. I'M A LIFE-LONG LEARNER, WHO LOVES LEADING.

I'm a creative director with over 20 years adland experience of nurturing, building and running award-winning creative departments, whilst creating and pitching all manner of impactful creative. Working across the client mix and new business opportunities - from multi-platform to digital innovation. And I've gathered a few awards to my name to prove it.
I believe in the power of creative thinking, creative problem solving and creative leadership to change a business. My curiosity and ambition continues as a scholarship-winning MBA student at Berlin School of Creative Leadership.

Proud to have been a judge for Cannes Lions 2022, LIAs, D&AD, Creative circle, Creative Pool, Creative circle Gold jury, D&AD New Blood, Cannes Young Lions (iAPI), Creative Conscience, IPA Women of Tomorrow, Drum Dream awards and The Chip Shop to name a few. Also shortlisted for World's most creative women 2017.

I've been a speaker at Cannes Lions 2018, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many many more. I'm even on a podcast or two for D&AD and the IPA, and am published in a book: Eat Your Greens

An active member of the creative community I work with many initiatives for change: SheSays from its small beginnings in London & in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, The Girl Effect (Rwanda) or Creative Equals. Sat on the council for SheSays and now mentor again for Who's Your Momma here in London - as well as being the only female CD on the IPA Council in its 100 year history!
I keep the need for greater diversity in the search for better creative work, front and centre.

Take a mosey around my site, watch more of client ads and commentary films at YouTube, check me out on Creative Pool or LinkedIn & if you need a hand then drop me a line at

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Shaz Aziz

Founder, Go Ranks Ltd

United Kingdom

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Dushan Pejchev

Illustrator

Macedonia

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Sam St.Leger

Storyboard Artist/Illustrator, Freelance

United Kingdom

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Gosia

Production Manager / Graphic Designer, The Tablet Publishing Ltd

United Kingdom

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Paul Lovas

Stills Photographer, PaulLovas

United Kingdom

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Kazi Arefin Ahmed

Video Producer | Video Journalist, FACTSTORY Agency

Bangladesh

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Campbell Mattiello

Digital Creative Director, studiopalio

Switzerland

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Carine Khalife

Visual artist, National Filmboard of Canada

Canada

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Antonio José Ordonez

Digital Illustrator and animator 2d

Spain

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Bart

Creative Director, Plej, Warsaw, Poland

Poland

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Martin Ferdkin

Motion Graphics Designer, Lucido.tv

Argentina

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Irene San Jose

Senior Art Director, Cheil Spain

Spain

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Mohamed El-Fallal

Creative, freelance

Egypt

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Cheddar Creative

United Kingdom

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Cormac O'Brien

Freelancing Director / Producer + Editor

United Kingdom

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Anthony Moss

Executive Creative Director

Australia

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Greenwich Design

United Kingdom

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Sebastian Whyte

Film Director, FREELANCE

United Kingdom

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Nishtha

Creative Production Manager Brand Marketing • A, Snitch .co.in

India

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Javier Ferrán

Art Director, Ferrán Studio

Spain

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