About me

Creative leader with 15+ years' experience building brands, developing teams, and leading creative functions across hospitality, energy, pharmaceuticals, ad-tech and financial services. My experience spans local, regional and global markets across Europe, North America, the Middle East and Asia-Pacific, partnering with organisations at every stage of growth.

I specialise in translating complex business objectives into creative strategies, campaigns and systems that deliver measurable results. Throughout my career I have built and developed creative teams, established scalable processes, managed agency and stakeholder relationships, and led creative functions supporting both regional and global growth.

My experience spans financial services, insurance, ad-tech, energy, pharmaceuticals, hospitality, sustainability, data and not-for-profit sectors. I have directed creative for both B2B and B2C audiences, working with organisations ranging from SMEs to global brands including O2, eBay, Emirates, Ralph Lauren, Boots, Dr. Martens, DreamWorks and The North Face.
Along the way I have been recognised with awards for visual identity, editorial design and data visualisation, while delivering work across more than 30 countries and leading teams responsible for brand development, campaign delivery, creative operations and business growth.

Bash's achievements

Site Achievements

Pro member:
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Pro member
Top 25Creative Top 25
Contributor:
Bash has been a Contributor since 2nd June 2025.

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5 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

Solicitors PII Prospecting Campaign for Howden Solicitors Shortlisted Graphic

Annual 2025

The Howden Mens European Injury Index 2022/23 and 2023/24 for Howden Shortlisted Graphic

Featured work

Work picked by the Creativepool editors for the homepage.

Solicitors PII Prospecting Campaign

11 June 2026

Rock’it Man!

16 September 2025

The Cyber Security Gap

21 August 2025

The Howden Mens European Injury Index 2022/23 and 2023/24

11 July 2025

M&A Annual Report 2025

2 June 2025

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