Mauricio Munoz
Design Director/Art Director, London
- Looking for work
Art Directors
An art director owns the visual idea - setting the look, tone and craft of a campaign and directing the designers, photographers, illustrators and animators who execute it. The art directors ranked here work across advertising, editorial, branding, packaging and digital; some lead on concept, others on hands-on craft, and the strongest do both.
How to choose
Look for conceptual range and the ability to hold a single visual idea consistently across channels - film, print, social, OOH and digital. Match their experience to your medium and sector, and check whether they can both originate ideas and art-direct execution to a finished standard. The best portfolios show the thinking behind the work, not just the final frames.
Good to know
An art director defines and protects the visual idea behind a piece of work - its look, tone, typography, imagery and overall craft - then directs the team that produces it. They translate a brief or strategy into a coherent visual concept and ensure every execution stays on idea across formats.
A designer executes; an art director owns the visual concept and directs execution; a creative director sets the overall creative vision across multiple projects and usually leads a team, often pairing with a copywriter. The line between them shifts with seniority and agency size.
Freelance art directors suit specific campaigns, pitches and overflow; permanent hires suit ongoing brand work and team leadership. Freelance day rates commonly run £300 to £700 depending on experience, sector and location. Many art directors on Creativepool take both freelance and permanent work - their profile states availability.
Strong concepts carried consistently across a campaign, relevance to your medium (film, print, digital, social), and evidence they can direct other creatives - not just design alone. Look for a few deep case studies over a long list of thumbnails.
By a weekly-refreshed composite of editorial standing, portfolio depth, engagement, client recommendations and recent activity - so active, well-regarded art directors appear first.



motion graphics, animations, visual designer at Analogue Directions, London



Freelance Creative Lead / ACD / Senior Creative at albertorivero.com, London



Creative Director and PhD researcher in HCI at Carnegie Mellon University, Brighton and Hove



Director de Arte at Pro Grillus - Marketing & Comunicação, Distrito Kilamba Kiaxe - Bairro Calemba 2