Karl Cacchioli
Creative Director & Freelance Creative at The Good Design Co Ltd, Buckinghamshire
- Looking for work
Art Directors
An art director owns the visual idea - setting the look, tone and craft of a campaign and directing the designers, photographers, illustrators and animators who execute it. The art directors ranked here work across advertising, editorial, branding, packaging and digital; some lead on concept, others on hands-on craft, and the strongest do both.
How to choose
Look for conceptual range and the ability to hold a single visual idea consistently across channels - film, print, social, OOH and digital. Match their experience to your medium and sector, and check whether they can both originate ideas and art-direct execution to a finished standard. The best portfolios show the thinking behind the work, not just the final frames.
Good to know
An art director defines and protects the visual idea behind a piece of work - its look, tone, typography, imagery and overall craft - then directs the team that produces it. They translate a brief or strategy into a coherent visual concept and ensure every execution stays on idea across formats.
A designer executes; an art director owns the visual concept and directs execution; a creative director sets the overall creative vision across multiple projects and usually leads a team, often pairing with a copywriter. The line between them shifts with seniority and agency size.
Freelance art directors suit specific campaigns, pitches and overflow; permanent hires suit ongoing brand work and team leadership. Freelance day rates commonly run £300 to £700 depending on experience, sector and location. Many art directors on Creativepool take both freelance and permanent work - their profile states availability.
Strong concepts carried consistently across a campaign, relevance to your medium (film, print, digital, social), and evidence they can direct other creatives - not just design alone. Look for a few deep case studies over a long list of thumbnails.
By a weekly-refreshed composite of editorial standing, portfolio depth, engagement, client recommendations and recent activity - so active, well-regarded art directors appear first.



Creative Director & Freelance Creative at The Good Design Co Ltd, Buckinghamshire



Senior Graphic Designer, Aragon
Passion in graphic/ www.behance.net/nguyenth



Art Director, Netherlands
Art director brand activation, direct marketing, strategy, art and copy!






Art Department Junior at Arsenale23, Rome
Highly creative guy looking for the right job to channel the energy into industry.