About me

Senior Art Director and Graphic Designer with over 30 years of experience across creation, branding and strategic decision-making. I've worked in agencies, independent projects and building brands from the ground up, from concept to real-world execution.

I was a co-founder and managing partner of a textile company for over two decades, leading operations, marketing, branding, art direction and people management. That experience shaped how I work: creativity must perform, not just look good in a presentation.

I've led projects for global and national brands, developing visual identities, campaigns, strategic presentations, digital content and printed materials. I bring creative vision, method, strong visual culture and business awareness, a rare but necessary combination.
I believe design is a decision, not decoration.

A good idea is one that survives the client, the deadline and reality.

Work
Articles
Achievements
Activity

Jairo's work

Me, Myself and AI (Neandertalerz)

Me, Myself and AI (Etchedz)

Me, Myself and AI (Cuz)

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