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About me

I'm a Dominican creative & art director with 10 years of experience in the industry.

Five of those years I spent in Pagés BBDO, the most awarded agency of the Dominican Republic, where I started as a graphic designer in 2012. And won my first award in 2013: 3 silver and 1 bronze in the press category in Festival Caribe.

From there on it was all hard work and an uprising career.

In 2014, I collaborated in a series of projects with Alfalfa Studio, in New York.

In 2015 i worked as a freelancer for Area 23 / FCB Health in New York.

In 2016, i became Senior Art Director, the head of my creative team. And made it to the top of the Cannes Lions stage, winning a gold and silver Lions and receiving the award alongside my client and Creative Director who all happened to also be in Cannes that year. That same campaign won 21 awards worldwide, including Festival Volcán, El Ojo de Iberoamérica, Jade, Festival Caribe, Cristal and others.

As a Senior Art Director I brainstormed, presented, distributed, supervised and executed the work with my team. Together, and under my leadership, we became the most important team in our department and one of the best in the entire agency. We also participated and won pitches, including one for Flavor Splash. At the end of 2016 I was recognized with the Best Employee Award in Pagés BBDO.

In 2017, I picked up my bags and changed my house, i went to Publicis Dominicana as the Head of Art for the biggest team in the agency. I started working with Claro, the biggest telecommunications company and one of the most successful companies in the country. There i spent 4 and a half years leading art directors and graphic designers, and improving the overall brand visual look and feel.

In 2019 i was promoted to Creative Supervisor, and was trusted with some of the biggest advertising campaign projects. I supervised, created and wrote some of the most iconic and loved campaigns Claro has had in years. Most of which helped increase the brand's Top of Mind, reaching an all time high.

In 2020, the agency got their first Creative Council. Where we, the agency's team leaders, worked alongside every team to make game changing ideas and improve the overall creative level of the agency.

In 2021 we achieved to become the Best Agency of Year in La Vara, the creative festival of Dominican Republic.

And Claro's team won the first Effie for the brand and the first golden Effie for the agency, with a project called Claro Tec.

At the end of 2021 i took everything i learned as creative team leader, and changed jobs, joining RosadoToledo&'s team. An agency in Puerto Rico, that was starting to cater to clients in the Dominican Republic.

Today, i hold the position of Creative Director, and i'm present in client brief reception, planning and strategy meetings, creative brainstormings, writing tv or radio commercials, working with and leading art directors and copywriters, presenting projects and supervising the execution after client approvals.

This year, 2022, i was part of the jury for The AdForum PHNX Awards and Effie Dominicana.

Throughout the years, i've been a graphic design teacher in Atomic Garden, one of the top creative schools; Was invited to give lettering and typography workshops in Brother Ad School and Altos de Chavón; And i've been invited to speak in different workshops, including VocaLiza and UNAPEC lectures, to share my Creative Direction experiences and knowledge with students.

In the end, I've blurred the edges so much and bent the lines so far, is even hard for me to know where does my work starts and where does it ends. What i can say for sure about myself, is that i love creating ideas, i rejoice in the challenge of finding different ways of communicating the same, time and time again. That love have always driven me, and always will.

Details

AvailabilityLooking for work

ContractPerm

LocationSanto Domingo, Santo Domingo, Dominican Republic

Skill LevelDirector

LanguagesSpanish and english

Tagged Job TitlesCreative Director, Art Director, Creative

Achievements

Contributor:

Laura has been a Contributor since 25th November 2015.

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Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Branding, Conceptualization, Copywriting, lettering, Management, Strategy Planning, Teaching / Lecturing, Typography

Sector Experience

Advertising

Clients

BHD León, Claro Dominicana, Gatorade, La Sirena, Pepsi, Super Pola

Awards

Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Effie\'s - Gold, El Ojo Bronze, El Ojo Gold, Festival Caribe, Festival Jade, Festival of Media Award, Festival Volcán, Premios Cristal

CV / Resume

Laura's CV/Resume

Activity

Connections17 Followers80 Following17

Likes7

Creativepool member since 27 June 2022

Laura's work

End The Silence

Technology Castaways

The Gift of Equality

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