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Leaders

How AI is changing the fashion industry

Of all the terms that spring to mind when we talk about the fashion industry’s upward trajectory, ‘deep learning’ and ‘big data’ probably aren’t the first to come to mind. Behind glitzy exteriors though, these...

Posted by: Kate Lewin
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin
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Leaders

Top Stories from SXSW 2017

The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...

Posted by: Creativepool Editorial
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Leaders

Top Stories from the Wearable Technology Show 2017

Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...

Posted by: Creativepool Editorial
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Leaders

Publicis launch conversation-changing #NotSpecialNeeds initiative

Publicis and CoorDown, Italy’s national organisation for people with Down syndrome, are launching the conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The...

Posted by: Creativepool Editorial
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Leaders

TMW help crack down on anti-competitive Business Cartels

A campaign aimed at cracking down on cartels by encouraging people to report illegal cartel activity has been launched by the Competition & Markets Authority (CMA). This is the first ad campaign by the CMA; the government body responsible for...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Leaders

Havas joins list of names pulling ads from YouTube

There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Quorn, Hellmann's, and Vocation Brewery

WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...

Posted by: Creativepool Editorial
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Leaders

Burger King announced as Cannes Lions Creative Marketer of the Year 2017

The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the...

Posted by: Creativepool Editorial
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Leaders

Jameson launch 50,000 NFC bottles for Saint Patrick's Day

St Patrick's Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Grey London/Cirkle/Bountiful Cow - Lily's Kitchen Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food...

Posted by: Creativepool Editorial
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Leaders

Explosive D&AD 2017 creative from The Beautiful Meme

Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled this week - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work. This year, the iconic D&AD Pencils...

Posted by: Creativepool Editorial
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Leaders

Wunderman's diverse Wunder Hunter recruitment scheme is open to everyone

Wunderman UK has underlined its commitment to a more diverse agency world, with the launch of Wunder Hunter, its entry level recruitment scheme. For the first time, the agency’s formal recruitment is targeting both university graduates and those...

Posted by: Creativepool Editorial
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Leaders

David Bowie Stamps launched into space by Royal Mail

LIDA has partnered with Royal Mail to develop a competition delivered through social media to support the launch of a new collection of special stamps to honour the late David Bowie that went on sale this week. The ten-stamp set features six images...

Posted by: Creativepool Editorial
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Leaders

VCCP help ASICS launch Beauty and the Beast trainers

To coincide with the release of Disney’s live-action adaptation of “Beauty and the Beast,” which stars Emma Watson and is looking set to be one of the most popular films of the year when it's released in UK cinemas on March 17th, ASICS have...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

DUKE - Foxy Bingo and Casino Foxy Bingo and Casino recently launched a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves,” premiered last...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Leaders

Google finally kills off the dreaded Captcha code

Anyone who has spent any time online in the last decade has probably found themselves at the business end of a Captcha code. Perhaps the most obtrusive and outdated aspect of the entire internet, these codes exist in order to tell humans apart from...

Posted by: Creativepool Editorial
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Leaders

Advertising Week Europe and Gravity Road get RUDE for 2017

Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...

Posted by: Creativepool Editorial
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Leaders

Inside the Walled-Off Banksy Hotel on the Israeli West Bank barrier

Banksy stands alone in the domain of popular culture as an artist who even your nan has probably heard of, but even his most devout fan couldn't name if they fell over him (or her or them). Banksy is less a person than it is an idea; a defiantly...

Posted by: Benjamin Hiorns
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Leaders

Rothco promote Irish Defence Force recruitment with Video Game stunt

Detractors and meddling busybodies have been claiming for decades that video games are criminalising are youth and making them more prone to violent behaviour, but a bold and potentially controversial new campaign from Rothco aims to turn that...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Raw talent with Sophie Mayanne

Sophie Mayanne is a 23-year old fashion and portrait photographer based in The Cotswolds. Her style is unmistakable - favouring raw, striking images (often -though not exclusively- of people), which are instantly recognisable. The boldness of...

Posted by: Kate Lewin
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Leaders

Cadbury enlist Celebrity Couples to promote new Dairy Milk Oreo flavours

This March, Cadbury has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans; Dairy Milk Oreo Peanut Butter flavour and Dairy Milk Oreo Mint flavour. To celebrate the launch, Cadbury has enlisted the help of...

Posted by: Creativepool Editorial
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Leaders

What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

Posted by: TheNextGag
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Leaders

Wieden+Kennedy bring Bud Light to the UK in a big way

I'm known amongst my friends as something of a 'beer snob' that won't settle for a sub par lager on a night out. Indeed, I genuinely struggle at large events (concerts, trade shows, festivals etc) to swallow my pride and chug the generic swill on tap...

Posted by: Benjamin Hiorns
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Industry

The 7th Annual Lovie Awards call for entries is now open

If you create amazing work online in Europe, and you’d like to give that work a chance to stand out alongside the best work on the Internet then you should get to know The Lovie Awards. Now in its 7th year, The Lovies is the only awards...

Posted by: The Lovie Awards
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Leaders

Buttonjoy: Channel your frustration into action with new IoT buttons

Do you remember our Amazon Dash Button Hacks article from early last year? If so, you’ll recall how a bunch of clever innovators were, at the time, programming Amazon’s Dash Buttons to help them order pizza, build a panic button, and – in Ted...

Posted by: Kate Lewin
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Leaders

Havas unites into one singular group

From today, Havas will become a (literally) united front, with Havas Creative Group and Havas Media Group no longer existing as divisions, but uniting under one regional P&L. With this change, Havas Media Group's global managing director and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

R/GA - PwC (PricewaterhouseCoopers)/Guinness R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

iris Amsterdam iris is investing in its senior creative leadership in Amsterdam, by appointing Kenn MacRae to the newly formed role of Executive Creative Director. Across his 20-year career in advertising, Kenn has held Creative Director positions...

Posted by: Creativepool Editorial

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