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Design

The Ministry of Sound nightclub with moving walls that never was

Architecture firm OMA has revealed some previously unseen designs for a shapeshifting new music venue for London nightclub chain Ministry Of Sound. According to the firm run by Rem Koolhaas, it won a competition to design a new home for the...

Posted by: Industry Updates
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Design

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Industry Updates
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Features

Sound Sells

The psychology of persuasion - what makes us buy one product over another - has been widely researched and the importance of visual triggers in influencing buying decisions is widely understood. However, the importance of what we hear is often...

Posted by: Chris Turner
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Advertising

Music+Sound Awards 2016: The Winners

The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...

Posted by: Industry Updates
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool
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Inspiration

What does the internet sound like?

You may think this is an unusual question to ask. But every day, millions of people visit internet chatrooms...to chat albeit by typing rather than by speaking aloud. Ben Rubin (a New York artist) and Mark Hansen (Associate Professor of Statistics at...

Posted by: Creativepool
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Advertising

Top Hires of the Week

Deutsch New York Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Her appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief...

Posted by: Industry Updates
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Advertising

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Industry Updates
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Technology

A barbed wire piano commemorates Korean independence

The Korean Ministry of Unification has joined forces with Cheil Worldwide, the advertising arm of Samsung, to unveil the strangely beautiful “Piano of Unification,” a project which commemorates Korea’s 70th anniversary of liberation from...

Posted by: Industry Updates
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Ads of the Week

J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...

Posted by: Industry Updates
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Technology

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Industry Updates
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Features

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Advertising

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Technology

How brands are using: Geolocation Marketing

What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...

Posted by: Kate Lewin
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Design

New Google Mountain View Campus might not be built by robots

Google is everywhere, and it would be incredibly easy to wax cynical about the tech giant and its apparent goal to monopolise the tech industry, social media and the internet, but honestly, Google's rampant domination has never, personally at leat,...

Posted by: Benjamin Hiorns
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Video Games

10 things you might not know about the Nintendo Switch

The Nintendo Switch touches down in stores and homes worldwide today (March 3). I have mine on preorder and will be popping to pick it up as soon as I'm done with work for the day (no I didn't pull a sickie, but I was tempted), but until then, I...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Karmarama (See Hero Image) Karmarama has hired Rob Chandler and Daniel Prestes as Strategy Lead for Data-Driven Content and Strategy Director respectively. Rob joins Karmarama following a year-long consultancy role, working with companies such as...

Posted by: Industry Updates
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Entertainment

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Industry Updates
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Technology

Humans will need to become Cyborgs to survive according to Elon Musk

Technology is all around us. From the cars we drive to work in to the computers we spend our days glued to and the machinations that keep our global infrastructure in check. It's an unavoidable part of all our lives whether we want it to be or not....

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Industry Updates
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Design

Semple and Kapoor continue Colour War with Cherry-Scented Darkness

Whilst we sit on the precipice of a possible global cataclysm, it's comforting to know that people are still finding time to vent their spleens over comparatively petty matters in creative ways. On that note, artist Stuart Semple has revealed his...

Posted by: Benjamin Hiorns

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