The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Features

Are politicians targeting you on social media?

I'm going to go out on a limb here and presume that at least 75% of the people reading this piece have an active Facebook account. Such is the all-encompassing ubiquity of the great social media titan, that it's not unrealistic of me to make this...

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Features

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

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What's on your mind Facebook?

At Facebook’s annual F8 developer conference last month, the social media monolith revealed a – up unto now – secret department called Building 8, which has been working behind the scenes on the company’s most secretive and controversial...

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Features

Beach Meets : Patrick Savile

We first came across Patrick’s work many, many moons ago when he showed at the gallery at a People of Print exhibition - maybe back in 2011. But his recent show at Shoreditch mainstay Dream Bags Jaguar Shoes really blew us away. Get down there...

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Features

What is your Moonshot?

Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...

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An Interview With Nayaab Tania

Tell us a bit about yourself? My names Nayaab Tania, I'm 21 years old and a Stylist/Director based in London. Most challenging job to date? It would have to be the Adidas x Bape Campaign that I styled. I felt the pressure on this shoot as it was...

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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

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Features

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

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Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

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What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world ADC*E The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award. The prize was created...

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Features

Engagement Insights®: Neuroscience Emerges in Creative Design

In the modern world, we’re bombarded by images: the average person is exposed to as many as 5,000 adverts every day. That’s one advert every 11.52 seconds. How do you make imagery stand out from an endless flood of data? This is the...

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Beach Meets: Ryan Chapman

Ryan Chapman was number one lurker at the gallery (Beach London) a few years back, when we used to serve coffee and stuff. We used to sit around for ages and natter about ideas, creativity, and art. Ryan really has some wonderful ideas, and a really...

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Features

2017 is the year we finally learn that women are not objects

A weekly roundup of the most important news from the advertising awards world Interaction Awards This week, the Interaction Awards announced the winners of its 2017 edition. The Best of Show winner went to “Kinetic” for One Million...

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Features

Beach Meets: Jody Barton

Jody Barton - once of London, and now, for a few years, a resident of Copenhagen - is one of the artists who inspired us to set up Beach. I remember seeing this video, for MC Paul Barman, bloody years ago. His vast portfolio of personal work contains...

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Features

In The Making: Crystal Glass Blowing

The Giant Mountains of Bohemia in the Czech Republic, are famous for their glass makers. The oldest still working glass factory in Bohemia was established in the eighteenth century and today crystal is still mouth blown using the traditional...

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Features

Beach Meets: Jayde Perkin

Continuing our series of recent grad interviews, we chatted to Jayde Perkin - her delicate watercolour illustrations are full of cute pastel tones, and fun representations of everyday life. Plus, I’m a sucker for an illustrated gallery scene...

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Features

Sound Sells

The psychology of persuasion - what makes us buy one product over another - has been widely researched and the importance of visual triggers in influencing buying decisions is widely understood. However, the importance of what we hear is often...

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Interview: David Fraser from Ready10 on Goodbye Skint January

David Fraser made great waves in the PR industry last year when he left the established Frank PR after 12 years at the agency, having worked up the ranks from an entry-level role to the position of Deputy Managing Director. He has worked alongisde...

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Features

How do you advertise an advertising competition ?

A weekly roundup of the most important news from the advertising awards world FWA After awarding amazing websites and digital experiences all year long, FWA now offers the public to select its favorite. You can vote for the FWA People Choice...

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Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

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Creative Opinion: Immersive Filmmaking in 2017

We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...

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Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

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Features

Want to win an advertising award? Just gather your fans

A roundup of the most important news of the week in the advertising awards world. Clio Health This week were announced the winners of the Clio Health 2016. CLIO Health - established in 2009 - is a specialist competition in the healthcare...

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