About me

For the past 15+ years my focus has been on experience design and innovation strategy.

Innovation and problem solving for our future is what really excites me, as well as helping brands reinvent themselves in order to connect with customers in new and meaningful ways. At Publicis Sapient I have worked on a range of retail, banking, health-care, fashion, luxury and sport accounts. My projects have included retail strategies for Bang and Olufsen and M&S, new product development for SKY to vision work for Burberry, HCA and Unilever.

Prior to this role, I was in San Francisco working at RG/A and MRM/McCann. At R/GA I was the creative lead on HP and Nike innovation projects. At MRM/McCann, I helped build and shape the EXP Studio.

I'm a regular mentor to young talent and enjoy speaking at conferences around the world.

Work
Articles
Achievements
Activity

Yasmin's work

Bang and Olfusen Redesign

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