About us

The UK's largest insurance company

With over 15 million customers in the UK, we're the largest insurance company in the country. But we know that every one of you is different. And we're here to help protect what's important to you – from your new car to private healthcare.

We're a composite insurer – which means we can offer a huge range of insurance and savings products – from car, home and health insurance to pensions and investments.

So whatever the future has to hold, we're here to help you prepare for life's challenges and opportunities.

What matters to us

We work hard to focus on the things that really matter – putting you at the heart of everything we do.

True Customer Composite: We offer everything from life and health insurance to general insurance and pension plans. This is what sets us apart. We are the only composite insurer of scale in the UK.

Digital First: We work to make managing your cover as simple, convenient and easy as possible. So we focus on putting digital, first. So you can get on with the more exciting things in life.

Not Everywhere: We focus our business on where we can be most helpful to our customers. We choose our products and markets carefully, making sure we provide the best value and experience for you.

Aviva's work

AVIVA KPC 2023 - Camera Op

Aviva Final Straw_Community video

Aviva - The Journey

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