About me

Having graduated with a BA in Architectural Design, I relocated from my native country, the Netherlands, to London. Initially starting as an interior architect, I eventually found my metier in the strategic and account management side of agency life. Over the past two decades I have worked at top London agencies including: Fitch, Brandhouse and Pearlfisher, before joining Williams Murray Hamm in 2008.

As WMH&I's Director of Growth, I lead the strategic direction of the business, setting out the positioning of the agency, identify key growth areas, find new and develop existing pillar clients, such as Castrol, Pernod Ricard and HONOR. I am also board director of BRANDED, a £20m turnover brand creation and implementation agency, and the parent of WMH&I.
In spite of all this, I have never lost my interest in architecture - you can follow @black_rimmed on Instagram for some riveting building porn. And I am a Fellow of the Royal Society of Arts.

Skills

Brand / Logo Design, brand architecture, Brand Management, Brand Stategy, Brand worlds, Branding, Communications, Corporate Video, Graphic Design, identity design, Internal Communications, naming, Packaging, Packaging Design

Sector Experience

Agriculture, Automotive, Food & Beverages, Hospitality, Logistics & Supply Chain, Luxury, Personal Care, Real Estate / Property, Retail, Technology, Transport

Awards

Creativepool Annual Award, Creativepool Annual Bronze, Creativepool Annual Silver, DBA Design Effectiveness Award, Design Week Award - Commended, Drum Design Awards, FAB Award, Fresh Award - Bronze, Mobius Award - Award, Mobius Award - Best of Show, New York Festival - Finalist, PentAward - Gold, Transform Award

Clients

Absolut, Carlsberg Group, Castore, Castrol, Chivas Brothers Limited, Essity, Evian, Fortnum and Mason, High Liner Foods, HONOR Device, Irish Distillers, Lamb Weston, Network Rail, Ocean Network Express, Syngenta, Tesco, Waitrose

Trade Associations

Royal Society of Arts RSA