What Matters?! Amsterdam

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Created a new brand and brand story for cocktail popsicles with 10,5% alcohol.

So we created HAU, which means ICE in Hawaiian and because it's a premium lifestyle brand this is the brand story to change the world. And every colour you see, resembles one of the delicious flavours. You like?

HAU is life.

Hau brings you ongoing summer
with elegant cocktail popsicles.
For you to enjoy the moment, everywhere, endlessly.
Live the dream. Dare to dance.
Delicate delicious and authentic.
Be Hau and share the joy with friends.

Hau is available in four contemporary
flavours with 10.5% alcohol.

Experience Hau, enjoy and live life.

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