About me

Senior Designer delivering impactful design across brand, marketing, print and digital, from startups to globally recognised brands. From building brand identities and scalable Figma systems to delivering integrated campaigns across multiple channels. I create work that balances creativity with commercial impact. I've worked in-house, agency-side and freelance, making me equally comfortable getting stuck into fast-moving teams, working independently or leading creative direction. A down-to-earth Northerner who enjoys meaningful work with good people. I've mentored junior designers, built teams from the ground up and am as comfortable in Adobe Creative Cloud and Figma as I am experimenting with the latest AI tools to enhance the creative process.

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Caroline's work

Digital Design for Sleek MakeUP

Digital Design for ARK Beauty

Digital Design & TV Content

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