. . .

About me

Wayne Deakin - Creative

Wayne is a globally recognised creative & leader with over 25 years of experience shaping brands and driving design innovation across Asia, Europe, and the US. His path into the industry has been anything but conventional. Following a professional surfing career, he found his way into advertising via AWARD School in Oz - an unexpected pivot that launched a career across some of the world's most respected agencies and brands. Most recently, he served as Global Executive Creative Director at branding consultancy Wolff Olins, where he led global design and experience initiatives. In this role, he partnered directly with C-suite leaders to break down silos and reimagine what modern brands and experiences can achieve.

Throughout his career, he has created brands and delivered brand transformative work for Google, Nestle, Nike, On Running, Selfridges, Coke, McDonalds, P&G, Apple, Tesco, Nothing, Chanel, LVMH, Benefit, Starbucks, Mars, Brown-Forman, Unilever, Diageo, Uber, Mercedes, LG, Lloyds, Rolls Royce, Ubisoft, BBC, and Warner Bros - even the Olympics and the United Nations, to name a few. His work is featured in leading publications and design museums worldwide.

Wayne regularly contributes to media and publications on design and branding. He is also a sought-after speaker at conferences around the world, sharing insights on creativity, innovation, and the future of brand - with his trademark optimism and energy in the power of ideas to create change

See full profile details

Details

ContractPerm

LocationLondon, United Kingdom

Skill LevelDirector

Tagged Job TitlesCreative, Creative Director, Executive Creative Director

Ranking

#8 Ranked Creative

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Content, Copywriting, Creative Direction, Digital Marketing, Film, Graphic Design, Strategy Planning, Web Design

Sector Experience

Automotive, Branding, Fashion, Finance, FMCG, Food & Beverages, Government, Information Technology, Sports

Trade Associations

ADC, Award, bima, d&ad, One Club

Activity

Connections1 Followers381 Following5

Views5,015

Likes0

Creativepool member since 20 February 2016

Work
Articles
Achievements
Activity

Wayne's Followers

Peter Rosanwo

UX Designer, Antiblanks

United Kingdom

Connect

View profile
Ralph Pinel

3D & 2D Motion Graphics Artist

United Kingdom

Connect

View profile
Vrasidas Golemis

Senior Art Director, NitroC

United States

Connect

View profile
RedSofa London

United Kingdom

Follow

View profile
Luca Russo

Industrial Designer, none

Italy

Connect

View profile
Alfred Wiafe

Events Manager, Conceptz Gh(C STAGE SETS & MORE)

Ghana

Connect

View profile
Akshay Pawar

Chief Creative Officer, Maiden Consultancy

India

Connect

View profile
Shraddha Patel

Art Director, Self

India

Connect

View profile
Riccardo Mucelli

Art Director/Senior 3D, freelance

Italy

Connect

View profile
Illustfire Studio

Digital Illustrator

Indonesia

Connect

View profile
Madame X Costumes

Costume Maker

United Kingdom

Connect

View profile
Manuel Barbosa

Fixer, Infilms

Portugal

Connect

View profile
Abdul Basith

Communication Designer, Academy of design

Sri Lanka

Connect

View profile
Caroline Hagan Consultancy

United Kingdom

Follow

View profile
Baxter & Bailey

United Kingdom

Follow

View profile
Kenny Rose

Graphic Designer, Kenny Rose Design

United States

Connect

View profile
Paola Pagano

Illustrator/Designer, Paola Pagano Studio

Italy

Connect

View profile
Nicolas Monteiro Delgado Gomes

Concept Artist / Digital Illustrator, Freelance

France

Connect

View profile
Alin Toader

Architect, AsiCarhitectura

Romania

Connect

View profile
Javier Ferrán

Art Director, Ferrán Studio

Spain

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.