About me

Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe and the US.

Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous agencies in Oz, he worked his way around the world and also found time to earn a Masters in Cognitive Sciences along the way.

Previous to coming to London he was a Creative Director at Jung Von Matt.

He then helped to build Jam before moving to joint-ECD across the Engine Group.

More recently he was ECD of AKQA London and helped the agency win a number of industry titles and be named as the UK's most internationally awarded digital agency.

Wayne has created numerous innovations and marketing world firsts. He has won over 500 major awards and his work has been highlighted as best-in-class by award shows and in technology, design and advertising publications around the world.

He is now ECD for Huge, looking after the EMEA region and is focussed on creating ideas that move businesses forward by providing meaningful and original experiences. He is also co-chair of BIMA Creative Council and an active creative mentor and speaker in the industry.


Advertising, Art Direction, Content, Copywriting, Creative Direction, Digital Marketing, Film, Graphic Design, Strategy Planning, Web Design

Sector Experience

Automotive, Branding, Fashion, Finance, FMCG, Food & Beverages, Government, Information Technology, Sports

Trade Associations

ADC, Award, bima, d&ad, One Club

#13 Ranked Creative
Currently No Recommendations
Top 100 Influencer of the Year 2020Influencer of the Year Annual 2018 JudgeBest Agency to Work For Annual 2019 JudgeWeb Annual 2020 JudgeSmall Agency of the Year

Wayne Deakin was recognised as an Industry Influencer on 31st October 2017

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Wayne Deakin has been a Contributor since 31st October 2017.

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On the web
Perm, Freelance, Remote
Skill Level
Senior, Director
Creativepool member since 20 February 2016