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About us

We are The Challenger Agency for Challenger Brands. We have a track record of delivering transformational business results. We've helped O2 become in key brand metrics and helped Compare the Market go from 4th to 1st in market share.

We believe it only works if it all works. We’ve built a fully integrated and world-class suite of capabilities that can deliver across every customer touchpoint both in b2b and b2c - all under one roof as one agency.

We believe in a collaborative culture. On our very first day of business we created our ten founding principles. They are our code of conduct, our promise to our clients and to one another.

We build long term brand platforms. An effective brand platform has to touch every element of the customer journey, which is why our methodology has been designed to consider the entire customer lifecycle across all possible touch points.

We believe in doing good. Our people and our culture are our biggest assets; we want to create an environment where everyone can thrive. From our award-winning DE&I team to our Challenger Academy and our planet and wellbeing initiatives.

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Details

Founded2002

Size500+ People

Ranking

#2 Ranked Advertising Agency

Achievements

Pro member:

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Top 10Advertising AgencyContributor:

VCCP has been a Contributor since 15th March 2016.

12Gold x 1211Silver x 1111Bronze x 112People's Choice x 29Shortlisted x 9

Network of the Year 2026Network of the Year - People's Choice 2026

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Recommendations

Currently No Client Rating

Skills

Sector Experience

Banking, FMCG, Travel & Leisure

Clients

Barclays, Canon, Domino's, EasyJet plc, Google, Mark Anthony Brands, Mondelez International UK, PepsiCo, Primark, Sage, Spectrum, TFL, VMO2, Wimbledon

Awards

British Arrows, Campaign BIG Award - Gold, Cannes Lions - Gold, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Yellow Pencil/White pencil, One Show - Gold Pencil, PRmoments Award, Shorty Award, The Marketing Society, Webby Award

Trade Associations

BRiM, Creative Equals, ISBA, NABS

Activity

Connections2 Followers9,971 Following3

Views108,080

Creativepool member since 29 January 2013

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