About me

Creative & Brand Development Professional
With extensive experience in brand marketing - licensing, media, entertainment and retail. Specialising in creating strategic, visually compelling solutions that drive business growth. Expertise spans corporate branding, direct marketing, editorial design, product development, and art direction.

Key Expertise & Experience

* Brand & Licensing Leadership - Extensive experience in licensing, marketing, and brand development with high-profile companies including 20th Century Fox, Banijay, Beano Studios, Hasbro, The Smiley Company, TSBA Group, and TCC. Adept at planning, pitching, and executing strategic initiatives at a senior level.

* Cross-Functional Planning & Execution - Lead the planning, development, and marketing of product campaigns, ensuring seamless coordination across departments to meet deadlines and business objectives.

* Brand & Product Feasibility - Assess the viability of licensed and own-brand properties, ensuring strategic alignment and financial viability for successful product and campaign development.

* Campaign & Product Strategy - Develop and present business plans outlining brand vision, execution roadmap, key milestones, and financial goals. Secure leadership buy-in to drive product and marketing success.

* Implementation & Brand Execution - Oversee brand development from concept to execution, ensuring alignment with guidelines, managing agencies and stakeholders, and delivering brand solutions to commercial teams.

* Budget & Performance Management - Monitor brand development budgets, approve product designs, and set pricing strategies to drive successful programs.

* Stakeholder & Market Engagement - Act as a key contact for markets, licensors, and program managers, supporting sales pitches, training initiatives, and campaign execution.

* Process Optimisation & Briefing - Ensure seamless transitions between functional stages, including marketing briefs, design and production specs, and development requirements.

Usha's work

EE x Beano | Brand Safety Campaign (with Pitch Marketing)

Dennis Gets a Stamp of Approval

TfL X Handsome Apparel South Korea August 2023

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