ABOUT

Brand and account management role supporting early-stage NPD, brand strategy, and marketing planning. Served as the primary liaison between TfL and Handsome, managing the client relationship and acting as the central point of contact across all teams. Coordinated between brand, creative, and strategic functions to ensure seamless communication, alignment on objectives, and timely delivery of campaigns and activations. Contributed to the development of innovative marketing solutions, provided strategic input on brand positioning, and ensured all outputs met both client expectations and business goals.