. . .

About me

Creative & Brand Development Professional
With extensive experience in brand marketing - licensing, media, entertainment and retail. Specialising in creating strategic, visually compelling solutions that drive business growth. Expertise spans corporate branding, direct marketing, editorial design, product development, and art direction.

Key Expertise & Experience

* Brand & Licensing Leadership - Extensive experience in licensing, marketing, and brand development with high-profile companies including 20th Century Fox, Banijay, Beano Studios, Hasbro, The Smiley Company, TSBA Group, and TCC. Adept at planning, pitching, and executing strategic initiatives at a senior level.

* Cross-Functional Planning & Execution - Lead the planning, development, and marketing of product campaigns, ensuring seamless coordination across departments to meet deadlines and business objectives.

* Brand & Product Feasibility - Assess the viability of licensed and own-brand properties, ensuring strategic alignment and financial viability for successful product and campaign development.

* Campaign & Product Strategy - Develop and present business plans outlining brand vision, execution roadmap, key milestones, and financial goals. Secure leadership buy-in to drive product and marketing success.

* Implementation & Brand Execution - Oversee brand development from concept to execution, ensuring alignment with guidelines, managing agencies and stakeholders, and delivering brand solutions to commercial teams.

* Budget & Performance Management - Monitor brand development budgets, approve product designs, and set pricing strategies to drive successful programs.

* Stakeholder & Market Engagement - Act as a key contact for markets, licensors, and program managers, supporting sales pitches, training initiatives, and campaign execution.

* Process Optimisation & Briefing - Ensure seamless transitions between functional stages, including marketing briefs, design and production specs, and development requirements.

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Usha's Followers

Arpan Dutta

India

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Lina Nakanishi

Fashion Design, www.maisonlilli.com

France

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Janaki Pillai

Graphic Designer

United Kingdom

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Mostafa Hamada

Mid level graphic designer

Egypt

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Shannon Enriquez

Fashion Art Director

Italy

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Matthew Miles Video

United Kingdom

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Katharina Mayer

Head of LifeStyle Lab Europe, Samsung Electronics

United Kingdom

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Shem Ochieng

Photographer - Film, Familyfair

Kenya

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Yonatan Efrem

Graphic Designer

Ethiopia

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HEAD Sports Creative Agency

Group Creative Director, HEAD UK Ltd

United Kingdom

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Picture Palace

Video Editor, Picture palace

India

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Brandonlee Grima

Boss/ Clothing, GET BUCKED UP

Malta

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Tim Arnold

Head of Video Delivery & Broadcast services, Sky

United Kingdom

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Roselyn Nantume

Fashion Designer/Consultant

Uganda

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Isabella Gregory

Production Manager

United Kingdom

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Daniel

Artworker/Retoucher, Daniel Mills Limited

United Kingdom

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Avy-Loren Cohen

CEO, ALC Business Consulting

Canada

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Eda Feola

Animator

United Kingdom

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Wen JianYu

China

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Mark Payne

Head of UK Sales, Ziffity Digital

United Kingdom

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