About me

Creative & Brand Development Professional
With extensive experience in brand marketing - licensing, media, entertainment and retail. Specialising in creating strategic, visually compelling solutions that drive business growth. Expertise spans corporate branding, direct marketing, editorial design, product development, and art direction.

Key Expertise & Experience

* Brand & Licensing Leadership - Extensive experience in licensing, marketing, and brand development with high-profile companies including 20th Century Fox, Banijay, Beano Studios, Hasbro, The Smiley Company, TSBA Group, and TCC. Adept at planning, pitching, and executing strategic initiatives at a senior level.

* Cross-Functional Planning & Execution - Lead the planning, development, and marketing of product campaigns, ensuring seamless coordination across departments to meet deadlines and business objectives.

* Brand & Product Feasibility - Assess the viability of licensed and own-brand properties, ensuring strategic alignment and financial viability for successful product and campaign development.

* Campaign & Product Strategy - Develop and present business plans outlining brand vision, execution roadmap, key milestones, and financial goals. Secure leadership buy-in to drive product and marketing success.

* Implementation & Brand Execution - Oversee brand development from concept to execution, ensuring alignment with guidelines, managing agencies and stakeholders, and delivering brand solutions to commercial teams.

* Budget & Performance Management - Monitor brand development budgets, approve product designs, and set pricing strategies to drive successful programs.

* Stakeholder & Market Engagement - Act as a key contact for markets, licensors, and program managers, supporting sales pitches, training initiatives, and campaign execution.

* Process Optimisation & Briefing - Ensure seamless transitions between functional stages, including marketing briefs, design and production specs, and development requirements.

Skills

Advertising, Agency Coordination, agency experience, Art Direction, Brand / Logo Design, Brand Management, Branding, Campaign Planning, consumer products, Content Management, Creative Direction, Digital Marketing, Direct Mail, Email Marketing, Film, Image Retouching, InDesign, Licensing, manage approvals, Marketing, Point of Sale Design, Presentation, Print Design, Printing, Product Design, Product Development, project management, Research & Development, Television, Textile Design, Traffic Management, Training, Web Design, Web Development

Sector Experience

Advertising, agency, Brand Management, consumer products, Creative Services, Design, entertainment, Event Organisers / Management, Film (Feature), Hotels & Resorts, licensing, Marketing, media, Media Agency, merchandising, Music, New Media, Publishing, Real Estate / Property, Retail

Awards

Best Licensed Giftware Range in 2016 for The Simpsons X Skinnydip

Clients

20th Century Fox, Bravado, Bullseye, Bwark, C&A, Comedy Unit, CPLG, Delight DJs, Fashion Lab, Fashion Lab Ltd, Foundation, Hasbro, Holidaylets, Hornby, IWC, LCD Design, Lucky Day, Mast Media, Netsquared, Orchard Pond, Primark, Prodos, RDF TV, RR Decorators, Smith & Brooks, Tesco, Touchpaper, Trademark, Zodiak Kids, Zodiak Media, Zodiak Rights